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Why Google I/O Sold Out in 43 Minutes

Why Google I/O Sold Out in 43 Minutes
By Jennifer LeClaire

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"Google I/O is hot partly because Google's hot," said analyst Greg Sterling. "It's also a place where Google makes big announcements and where developers get access to Google personnel and engineers....Google stock is hitting new highs and it is right now perceived as the company that has tremendous momentum -- especially in mobile."
 



Google I/O has sold out. Registration is closed. That's right, Google I/O sold all its tickets to eager attendees in less than an hour -- 43 minutes, to be exact -- demonstrating just how hot Google is in the search and mobile worlds.

Of course, that's not quite record timing. Google I/O 2012 sold out in less than a half-hour. Twenty minutes to be exact. There were 5,500 tickets available.

Google I/O promises to teach developers the tech world's latest Web, mobile and social breakthroughs and an opportunity to meet the developers who are turning them into tomorrow's start-ups. Google I/O is set for May 15-17 at San Francisco's Moscone Center. That's about a month earlier than the 2012 event.

Why Is I/O So Hot?

Vic Gundotra, senior vice president of engineering at Google, wished ticket chasers "good luck" in a Google+ post Tuesday. Nevertheless, many were disappointed when they could not buy a $900 ticket to the event. Andrew Manson replied to Gundotra's Google+ post with, "One of the worst failed buy experiences ever! Thanks Google. #FAIL."

But Manson's response just goes to show how passionate -- and eager -- people were to get a ticket to the conference. In 2012, the keynote was streamed live, all key sessions were streamed live, and all session videos were available within 24 hours. There were also Google I/O extended viewing parties all over the world. Google has not yet announced plans for streaming the current event, but is likely to follow the same protocol -- or do even better.

"Google I/O is hot partly because Google's hot," said Greg Sterling, principal analyst at Sterling Market Intelligence. "It's also a place where Google makes big announcements and where developers get access to Google personnel and engineers.

Attendees "actually learn things and can ask questions," Sterling told us. "Google stock is hitting new highs and it is right now perceived as the company that has tremendous momentum -- especially in mobile."

Buy a Ticket on eBay?

In 2012, a Google I/O ticket appeared on eBay. The starting bid was $2,500, or someone could "Buy It Now" for $3,900. Shipping was free. So far, there are no tickets available at any price on eBay.

The conference includes a keynote, Google Developers Live, Technical Sessions, Code Labs, Women Techmakers sessions, a developer sandbox and more. Google I/O After Hours will offer hands-on interactive experiences and sophisticated recreation with live musical performances.
 

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Posted: 2013-03-13 @ 9:11pm PT
It's hot because they give away free stuff that's worth the price of the ticket...



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