News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
CIO Issues
Is your endpoint data protected?
Average Rating:
Rate this article:  
CIO Spending Survey Spotlights Business Intelligence, Mobile Tech

CIO Spending Survey Spotlights Business Intelligence, Mobile Tech
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Beyond Business Intelligence, 61 percent of enterprises responding to the Gartner survey say they will be improving their mobile capability over the next three years. The majority have a mobility strategy that calls for becoming a market leader in their industry, the Gartner CIO survey on IT spending found.
 



IT will be charged with doing more with less in 2012. That's because budgets are largely flat, increasing a mere half percent overall -- and actually declining in North America and Europe. So says a global survey of CIOs by Gartner. The bright spot, though, is Business Intelligence, or BI.

Mark McDonald, group vice president for Gartner Executive Programs and a Gartner Fellow, says that just because technology's role in the enterprise is increasing does not mean that the role of the IT organization is increasing.

"CIOs concentrating on IT as a force of operational automation, integration and control are losing ground to executives who see technology as a business amplifier and source of innovation," McDonald said. "Effective leaders use technology, which includes IT, to strengthen the customer experience and eliminate costly internal distortions. They are using technology to 'amplify' the enterprise."

Business Intelligence Wins Budget

As McDonald sees it, business strategies call for a combination of growth and operational efficiency -- and effective leaders see customers as the key factor in both of these strategic components, with the customer experience their focal point in reconciling potentially conflicting goals.

"Present economic conditions may tempt CIOs to force IT back into cost-cutting mode, but senior executives expect technology -- and this includes IT -- to address the tough challenges by amplifying enterprise strategies and operations," McDonald said.

Some areas CIOs may not cut costs are analytics and business intelligence, mobility, cloud and social technologies. In fact, BI and analytics was the top-ranked technology for 2012, Gartner reports, as CIOs are combining analytics with other technologies to create new capabilities. For example, analytics plus supply chain for process management and improvement, analytics plus mobility for field sales and operations, and analytics plus social networking for customer engagement and acquisition.

"BI has importance to line management and that's who has the budget. So if you can deliver a service that is important to line management you are pretty much assured of getting funding," said Rob Enderle, principal analyst at Enderle Group. "You can justify BI. It's one of those technologies that line management really likes because it adds value."

Investing in Mobility

Beyond BI, 61 percent of enterprises responding to the Gartner survey say they will be improving their mobile capability over the next three years. The majority have a mobility strategy that calls for becoming a market leader in their industry -- so there will be significant competition as everyone seeks to be "above average" in its industry.

"Amplifying products, services and operations requires an enterprise to strengthen the customer experience and send clearer market signals," McDonald said. "Mobility, social media, information and analytics can be used to re-imagine the customer experience, as well as sales and service channels. These technologies do more than automate or administer processes; they are the processes and the sources of value."
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 CIO Issues
1.   UPS Stores Hit by Data Breach
2.   Target Data Breach Cost: $148 Million
3.   Data Stolen from U.S. Health Network
4.   Chinese Hackers Steal Patient Data
5.   Plan Your Move from Windows 7 Now


advertisement
Get Up! Experts Say Move It or Lose It
Sitting deemed a dangerous activity.
Average Rating:
UPS Stores Hit by Data Breach
Biz must adopt better security measures.
Average Rating:
Target Data Breach Cost: $148 Million
Better customer data protection needed.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.