Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Nissan Drives Into Hyped Up Wearable Tech Space
Nissan Drives Into Hyped Up Wearable Tech Space

By Jennifer LeClaire
September 9, 2013 11:04AM

    Bookmark and Share
Will a smartwatch tied to a car make sense? It will for a slice of the consumer pie, not for everyone. But, maybe that's how the smartwatch industry will shake out, said wireless industry analyst Jeff Kagan, commenting on the Nismo Concept Watch that car maker Nissan will unveil at the Frankfurt Motor Show this month.
 



For all the talk about the Samsung Gear, the Qualcomm Toq and the expected smartwatches from Apple and Microsoft, perhaps few saw this one coming. Nissan is officially the first car manufacturer to create a smartwatch designed specifically for drivers of its Nismo cars.

The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The automaker is unveiling its wearable technology at the Frankfurt Motor Show this month.

"Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible," said Gareth Dunsmore, Marketing Communications General Manager for Nissan in Europe. "On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Smartwatches Cross Boundaries

The Nismo Watch will come in three colors -- black, white and the flagship black and red. The user interface can be controlled by two buttons and is secured onto the driver's wrist with a snap-fit mechanism. The smartwatch will use a lithium battery and can be charged by micro-USB. Nissan is promising a battery life of more than seven days under normal usage conditions.

The smartwatch will allow drivers to: monitor the efficiency of their vehicles with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; connect to their cars using a smartphone app via Bluetooth Low Energy; and receive tailored car messages from Nissan.

We caught up with Jeff Kagan, a wireless industry analyst in Atlanta, to get his take on the latest smartwatch unveiling. He told us the wireless industry just keeps creeping past its old borders as it continues to grow. "We thought smartwatches were going to be a brand new category in just the wireless world," he said, "but it looks like it's an idea that's bursting past traditional boundaries."

Niche Smartwatches Rising

Kagan asked a pointed question: Will a smartwatch tied to a car make sense? It will for a slice of the consumer pie, not for everyone. But, he added, maybe that's how the smartwatch industry will shake out.

"First, a smartwatch will not be interesting to everyone. Just to one slice of the consumer pie," he said. "Now it looks like that slice is going to be divided up into smaller slices from different wireless companies and in fact different industries." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Is the Amazon Fire Phone a Winner?
2.   Review: Amazon's New Fire Phone
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   GoTenna: Work-Thru for Dead Zones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.