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Salesforce.com CEO Benioff Talks Cloud Marketing at CES By Barry Levine January 10, 2013 10:25AM     A company's trust, Salesforce CEO Marc Benioff said, "has to be your No.1 value." Separately from the CES keynote, Benioff also told CNBC that Salesforce has spent "a billion dollars acquiring companies just to be able to show our customers exactly how to connect with their customers," and CES is about the technologies that customers will be using."   Related Topics Marc Benioff Cloud Marketing Customer Service Enterprise CRM Salesforce.com Latest News Dell Kills Its In-House Public Cloud After 360, There Comes the Xbox One A Terabyte's the Limit Now at Flickr Customers Less Satisfied with Win 8 Salesforce Has a New Sales Pitch What is the head of a major enterprise software company doing in a keynote presentation at the Consumer Electronics Show in Las Vegas? That's a question that Salesforce .com CEO Marc Benioff asked himself on Wednesday. Benioff, who was interviewed on stage by MediaLink CEO and chairman Michael Kassan about Marketing in the Cloud, pointed out that the consumer technology industry is "not my industry per se," and rhetorically asked himself, "What am I doing here?" To which he answered: "I don't even know." But then he went on to cite reasons why consumer technology interests Salesforce.com. To begin with, he noted that virtually every device in the big trade show this week seems to be connected to the cloud , echoing Salesforce's emphasis on the cloud since its founding. Toyota as an App Benioff went on to point out a variety of ways in which what used to be described as marketing, customer service and customer relationship management (CRM ) are being driven by social media into new directions that blur the distinctions, as companies compete to keep their customers. As an example, he noted that he asked a Toyota executive why there isn't a "Toyota Friend" model that can connect to other cars, or why the car itself can't run as an app off of an iPhone. The iPhone, he noted, is already "more powerful" than the computer in the car. He said that some companies conduct what amounts to "social media stalking," and, when their brand is mentioned in social media, they connect to say, in effect, "We love you, too." But, Benioff added, "they can't tell" where those social customers are physically or virtually, meaning that their customer understanding is very limited. Another example: If a Net-connected dishwasher develops a problem, someone from the brand should be calling the dishwasher owner to fix the problem, he said, pointing to what could become the next phase of increasingly pro-active customer service. Customer service, he indicated, is "the new marketing," when problems about a brand could easily get solved by the brand -- and then the customer pays back that investment by demonstrating his enthusiasm to his friends via social media. (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Sales & Marketing 1.   Facebook Aims To Be Ad Colossus 2.   Stand Turns iPad Into Cash Register 3.   Salesforce Rolls Out B2C Communities 4.   Target Partnering with Facebook 5.   Employers Add Perks, Flexibility >

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Enterprise Hardware Spotlight

Dell Kills Its Public Cloud Effort, Will Offer Partner Marketplace Putting the kibosh on its efforts to build out a public cloud, Dell has announced a new program to offer a choice of cloud Infrastructure-as-a-Service through a central marketplace of partners.   Dell's Dismal Quarter Shows PC Maker's Challenges Dell's financial decay worsened during its latest quarter as the company slashed its personal computer prices in response to the growing popularity of smartphones and tablets in the beleaguered industry.   U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.

Mobile Enterprise Spotlight

Qualcomm CEO Eyes Smartphone Growth With more than 6 billion mobile phones on the planet and population growth jumping in many corners of the world, Qualcomm CEO Paul Jacobs is sharing his thoughts on the future of the devices we love.   Teen Shows Battery-Charge Breakthrough at Intel Fair Imagine being able to recharge your phone's battery in just seconds. If an invention recognized in Intel's International Science and Engineering Fair reaches the mass market, it could soon be possible.   Samsung Launches $800,000 App Development Challenge Although it's unlikely that any mobile device maker will catch up with Apple's App Store in the short term, Samsung is taking another swing at it. Samsung has launched a contest to woo app developers to its cause.

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