Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
HTC Shrinks Flagship
HTC Shrinks Flagship 'One' Device

By Jennifer LeClaire
July 18, 2013 11:03AM

    Bookmark and Share
"The best selling smartphone in the world, Apple's iPhone 5, has only a 4-inch screen. HTC's One mini is a lot closer to that size with its 4.3 inch screen than the HTC One is. Maybe HTC has an idea that bigger isn't necessarily better when it comes to mobile phones," Carl Howe, vice president of Research and Data Sciences at the Yankee Group.
 

Related Topics

Smartphone
HTC
Android
Samsung



While Samsung is going larger with some of its Android devices, rival HTC is going smaller with a new handset that dons the Google mobile operating system. The Taiwanese company just announced the HTC One mini, a compact version of its popular HTC One, complete with proprietary technology bells and whistles like BlinkFeed, Zoe and BoomSound.

HTC is clearly playing off the success of the One, which has received plenty of industry accolades. According to HTC's research, the device has increased its brand awareness with young consumers to an all-time high of 87 percent -- and the number of consumers who plan to buy HTCs in the next six months has doubled. So why not roll out a smaller version of the device that fits in your pocket?

"The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale," said Peter Chou, CEO of HTC Corporation. The HTC One mini offers a 4.3-inch display. By comparison, the HTC One offers a 4.7-inch screen size.

The SUVs of Smartphones

We caught up with Carl Howe, vice president of Research and Data Sciences at the Yankee Group, to get his thoughts on the device and the strategy. Given that mobile phone manufacturers have already introduced more than 40 different smartphone models with screens greater than 5 inches in diagonal measure during 2013, he told us it's nice to see HTC going the other direction with the HTC One mini.

"Frankly, I think we'll look back at some point in the future and wonder why mobile phone makers thought that big display phones were such a great idea. These giant phablet phones generate more heat, chew up more battery life, and don't fit as well in a pocket or purse, but manufacturers keep churning them out," Howe said.

In some ways, he reasoned, this is a lot like the sport utility vehicle (SUV) craze in the early 2000s: Car companies kept making these giant vehicles just because they could, not because everyone wanted to drive a Hummer and pay outrageous gasoline prices to fill one up. Howe said he thinks the phablet craze will similarly run its course and people will then start thinking about what they actually want and need.

Closer to the iPhone

"One final point: the best selling smartphone in the world, Apple's iPhone 5, has only a 4-inch screen," Howe noted. "HTC's One mini is a lot closer to that size with its 4.3 inch screen than the HTC One is. Maybe HTC has an idea that bigger isn't necessarily better when it comes to mobile phones."

The HTC One mini dons a dual-core 1.4 GHz processor. It runs the latest version of Android with HTC Sense, a user interface based on the TouchFLO 3D design. The HTC One mini will be available in select markets beginning in August and rolled out globally from September.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   LG Unrolls a TV Screen That Rolls Up
2.   Silent Circle Offers Roam-Free Plan
3.   LinkedIn Replaces Contacts Mobile App
4.   Is Apple Dumping iPhones on eBay?
5.   Data Recovered from 'Wiped' Phones


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Report: Chinese Hackers Hit U.S. Personnel Networks
Hackers from China broke into the computer networks of the U.S. Office of Personnel Management earlier this year with the intention of accessing the files of tens of thousands of federal employees.
 
Charges: Russian Stole Data from U.S. Restaurants, Zoo
A Russian man arrested on bank fraud and other charges hacked into computers at restaurants in Washington, hundreds of other retail businesses, and even the Phoenix Zoo, authorities say.
 
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.