Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Microsoft/Windows
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Microsoft Reportedly May Sell Mediaroom to Ericsson AB

Microsoft Reportedly May Sell Mediaroom to Ericsson AB
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The move to on-demand streaming technology and away from the more traditional programming delivery method has meant IPTV is not of strategic importance to Microsoft anymore, said analyst Rob Enderle. "Microsoft is instead trying to do content deals," he said. "Having this IPTV engine just didn't prove to be an advantage to getting where Microsoft needed to go."
 


Microsoft may do something it rarely does: sell off an asset. Ericsson AB is in talks to buy Microsoft's IPTV business, according to Bloomberg.

Microsoft Mediaroom may not be a household name like Xbox, but it's nevertheless the world's most deployed IPTV platform. Mediaroom-powered TV services are being offered by more than 40 of the world's leading operators, delivering services to more than 11 million consumer households equaling more than 22 million set top boxes deployed throughout the world. Clients include AT&T, Deutsche Telekom and TELUS.

According to Bloomberg, Ericsson, the largest maker of wireless networks, could announce a decision to acquire Mediaroom within a few weeks. The motive: to boost its software and services. Microsoft doesn't need Mediaroom anymore because it is delivering TV through the Xbox game console, Bloomberg reports. Neither Microsoft nor Ericsson could immediately be reached for comment.

Strategic All Around

Rob Enderle, principal analyst at the Enderle Group, said the deal makes sense for both companies.

"For Ericsson it would be a good win," Enderle told us. "Mediaroom is natural flow because the technology would get Ericsson back in more tightly with AT&T as a provider. It's also a natural fit for Ericsson because they do telephony -- and back-end telephony for the most part. So the Mediaroom technology is much more for Ericson than it turned out to be for Microsoft.

The move to on-demand streaming technology and away from the more traditional programming delivery method has meant IPTV is not of strategic importance to Microsoft anymore, Enderle said.

"Microsoft is instead trying to do content deals," he said. "Having this IPTV engine just didn't prove to be an advantage to getting where Microsoft needed to go. This is what a mature company does. It keeps the things that are strategic and sells off the things that are not."

Inside Mediaroom

Possible prices for the acquisition weren't mentioned in the Bloomberg report, but the Mediaroom platform is clearly valuable in the marketplace. Mediaroom is customizable and configurable for any market and competitive landscape, according to Microsoft, and it powers television and video services across TV, PC and mobile screens.

That means service providers can offer a custom set of services to attract and retain subscribers. Microsoft bills Mediaroom as beneficial to operators who want to increase efficiency, expand their reach and gain the ability to scale while providing TV experiences that grow subscriber loyalty.

Mediaroom also would position Ericsson as helping operators leverage the potential of an app-enabled world. And the Mediaroom video-on-demand storefront makes possible rentals and purchases through a menu system and gives subscribers instant access to movies and entertainment.

Finally, with the Mediaroom Advertising Platform, service providers have a chance to generate additional revenue opportunities that make possible targeted delivery of ad content across multiple devices and form factors.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Price Wars Hitting Laptop Market?
2.   Office 365 Tailored for Attorneys
3.   Plan Your Move from Windows 7 Now
4.   Microsoft Patch Tuesday Stars IE
5.   Surface Pro Ads Aim at MacBook Pro


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 

Enterprise Hardware Spotlight
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.