News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / World Wide Web / Google Tries To End EU Antitrust Case
DDoS Protection Powered By Verisign
Google Tries To End EU Antitrust Case
Google Tries To End EU Antitrust Case
By Seth Fitzgerald / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
01
2013


Finally, an antitrust case against Google in the European Union may be coming to an end. For the past three years, Google has been involved in an investigation, with its competitors claiming that the search giant has been abusing its position as the most popular search engine.

According to its competitors -- including Microsoft -- Google has only been showing its own products in search results, meaning that competitors have been pushed aside. New concessions from Google may cause the search engine to include logos and introductory text for its competitors when a person looks for various online services.

The Center Of Trouble: Google Products

The European Union's crusade against Google can be boiled down to a few basic complaints made by Google's competitors against the company. EU antitrust commissioner Joaquin Almunia has been at the head of the investigation, and has pushed aside -- on the behalf of the competitors -- the search giant's proposals up to this point.

Almunia's main concerns regarding Google's search results include Google's display of its own products without making it known to a user, and the removal of third-party content from Google search without the owner's permission. Outside of the core search result complaints made against Google, there were also some concerns regarding Google Adsense/Adwords.

As of right now, Google does not allow advertisers to port their campaigns onto rival search ad platforms, nor does the company allow publishers to display advertising from Google competitors on their sites.

The Fix

Now that Google has agreed to change its policies on its search and advertising policies, Almunia is hopeful that a deal may finally go through and the antitrust investigation will end.

Google has already stated in previous plans that it will completely get rid of the advertising regulations that have been a topic of concern. For the most part, the deal hinges on whether or not Google will do enough to fix its search results.

As to Google's removal of content from search results, the company has said that it will introduce an opt-out option that allows content creators to keep their content on the search engine indefinitely. Although this was offered in previous proposals, the company has since refined its opt-out plan to ensure that those who chose to opt-out will not be penalized for doing so.

Since no one seems to think that Google can operate entirely by itself, the proposal now includes an "independent monitoring trustee" to ensure that Google plays by the new rules once they are accepted.

Even though Google and Almunia seem to be happy with the latest proposal, the case started with Google's competitors and will end with them, as well. So, if for some reason they do not agree to Google's latest plan, the antitrust case will forge onward.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Reading Tablets Decent, But Needed?
E-book readers are great for reading books, but they can't be used get directions or watch videos of people dumping ice over their heads. Tablets can. Here's a look at reading-centric tablets.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.