Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Enterprise I.T.
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Viva Movil! Buy a Phone from J.Lo
Viva Movil! Buy a Phone from J.Lo

By Jennifer LeClaire
May 23, 2013 11:17AM

    Bookmark and Share
"Even being a rock star doesn't ensure certain success," said wireless analyst Roger Entner of J.Lo's plan to open her own Latino-branded virtual wireless network. "But she has picked good business partners in Verizon and Brightstar and in Moorehead Communications -- and she put money behind it," Entner said, noting Lopez's equity stake in the project.
 


Latina pop sensation and entrepreneur Jennifer Lopez is trying to do something her ex-boyfriend P. Diddy couldn't -- launch a successful Mobile Virtual Network Operator (MVNO). She is teaming with Verizon Wireless on a new 4G LTE network and wireless service dubbed Viva Movil by Jennifer Lopez.

Verizon and Lopez announced the new venture at the CTIA Wireless Conference in Las Vegas on Wednesday afternoon. Lopez built the brand in partnership with Brightstar Corp. and Moorehead Communications.

The retail stores aren't targeting Latin America. Stores will open in U.S areas with high Latino populations, though, like Miami, New York and Los Angeles, in the weeks ahead. J.Lo will begin with a strong lineup, including the iPhone 5, Samsung Galaxy S IV and BlackBerry devices. Retail stores -- and a Facebook app featuring the star -- will be bilingual.

"As modern Latinos we do things differently, including how we shop for mobile devices," Lopez said in a CTIA press conference announcing the partnership. "Latinos love social networks and we're super active online."

No Rock-Star Guarantees

Roger Entner, a wireless analyst at Recon Analytics, told us succeeding with an MVNO is a tough business proposition.

"Even being a rock star doesn't ensure certain success. But she has picked good business partners in Verizon and Brightstar and in Moorehead Communications -- and she put money behind it," Entner said, noting Lopez's equity stake in the project. "She won't be able to change the pricing structure."

That means whether consumers go to a Verizon store or a Viva Movil store, success comes down to service. Whether or not consumers will flock to J.Lo's stores simply because she's "Jenny from the 'hood," Entner said, remains to be seen.

Will J.Lo's Risk Pay Off?

Many companies have launched MVNOs. Most have failed. Some have succeeded. Entner points to Tracphone, the leading prepaid wireless provider, as one MVNO that has proven extremely successful. But Tracphone has found success selling into other people's stores but building its own retail presence.

"The funny thing is her ex-boyfriend P. Diddy did a previous MVNO at a previous CTIA show -- and even offered a keynote announcing it -- and nothing ever happened," he said. "And here, now, his ex-girlfriend is actually becoming an MVNO. It is funny how the world comes full circle."

Still, only time will tell if Lopez's risk will pay off where P. Diddy and others have failed. As Entner sees it, if there's money to be made, copycats won't be far behind. But historically, he maintained, it's been difficult to succeed in this space.

"We've had dozens of MVNOs launched and most of them never took off because they thought the wireless carriers were bumbling idiots and the world was just waiting for them to take the money from the hands of big carriers," Entner said. "That's really not the case. Lopez is smart here in partnering with all these companies who have experience in running the stores and in the distribution of handsets and in providing wireless service."
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Enterprise I.T.
1.   SAP Taps Apigee for API Management
2.   IBM Beefs Up Identity Intelligence
3.   USB Security Flaw Uncovered
4.   AMD Debuts 64-Bit ARM Server Chips
5.   Asana Revamps Mobile App


advertisement
IBM Beefs Up Identity Intelligence
To offer biz better security products.
Average Rating:
AMD Debuts 64-Bit ARM Server Chips
New Opterons target data center needs.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Ruling Against Microsoft Raises E-Mail Privacy Concern
Microsoft has been ordered to hand over e-mails to law enforcers in the United States as part of a criminal investigation, even though the e-mail is stored at a data center in Dublin,Ireland.
 
Twitter Buys Password Manager Startup Mitro
Following on the heels of another acquisition earlier this week, Twitter is adding to its fold a password-manager security startup called Mitro, which in turn is releasing its code as open source.
 
Government Requests for Customer Data Skyrocket
Requests for customer data from the government jumped 50 percent in the first half of 2014, according to Twitter, which received more than 2,000 requests for user info from gov't agencies.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.