News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Hardware / HP's SMB IT in a Box Uses Google Apps
DDoS Protection Powered By Verisign
HP's IT in a Box Targets SMBs by Using Google Apps
HP's IT in a Box Targets SMBs by Using Google Apps
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
12
2013



In a move that's likely to ruffle Microsoft's feathers, Hewlett-Packard is partnering with Google on the productivity apps front. HP on Tuesday announced the first phase of HP SMB IT in a Box, which it bills as a "one-stop shop" technology solution for small and medium business (SMB) customers.

Forwarding the new program meant HP becoming a Google Apps Reseller. The initial result: HP SMB IT in a Box combines HP's hardware -- including PCs and printers -- with Google Apps for Business, a suite of cloud-based communication and collaboration tools that competes with Microsoft Office.

Recognizes the "constantly evolving needs of SMB customers in today's dynamic business environment," Ron Coughlin, senior vice president and general manager of Consumer PCs and Solutions at HP, said the company would work with its channel partners to offer customers a "bundle of PCs, printers and Google Apps for Business, enabling business owners to focus on their customers instead of worrying about IT."

Will SMBs Buy?

Although the numbers hardly compare to Microsoft's Office dominance, Google Apps for Business has made inroads in the cloud era. In fact, more than 5 million businesses currently run on the software suite, which includes Gmail, IM, Calendar, Drive, Docs and other apps.

HP's spin, though, is SMBs. HP explained it is tapping into Google's cloud-based apps to help simplify the IT environment and reduce operating costs and infrastructure requirements for SMBs. HP is also positioning the new product as a way to improve workflows and workforce productivity.

Affirming HP's reasoning -- and reinforcing its own -- Amit Singh, president at Google Enterprise, said, "By moving to the cloud and helping employees work the way they live, SMBs can serve their customers better -- and save money in the process."

Seeking Profitable Alliances

Charles King, principal analyst at Pund-IT, said the HP-Google partnership is potentially a smart move for the PC giant.

"The industry is changing so quickly and the market for IT is changing so quickly that vendors of every kind are taking a look around and seeing what kinds of new alliances can produce potential business for them," King told us. "The HP partnership with Google is a good example of that."

King can't quantify the market for Google Apps among small businesses, but he sees Microsoft's decision to launch Office 365 as reminiscent of Google Apps. What's more, he said, Redmond's decision to reconfigure Outlook for Windows RT could be interpreted as recognition that the dividing line between Office and Google Apps is getting thinner.

"From a cost and feature basis, if you are looking for a fully featured Office application suite, Microsoft Office is still the best product out there," King said. "But many small businesses under continuing financial and economic pressure in the current climate are probably taking a closer look at Google Apps. A large majority of them may realize that Google gives the key features they really need to run their businesses."

HP SMB IT in a Box will be offered through HP's network of reseller partners. The initial offering is expected to roll out in the U.S. in July followed by broader availability worldwide by the end of the year.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN HARDWARE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.