Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Enterprise I.T.
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Genband Goes Over the Top with Fring Messaging Service

Genband Goes Over the Top with Fring Messaging Service
By Nancy Owano

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Genband's assessment of the market is that the growing penetration of smartphones and affordable data plans has set the stage for OTT communications solutions like Fring that allow free messaging, voice and video calls from anywhere, and this has brought a negative impact on revenues of service providers. Now with Fring they can launch a service of their own.
 


Texas-based Genband, in the business of communications services for carriers, announced Thursday it was picking up Fring's Internet-based mobile Over the Top (OTT) communications service.

Genband, in this deal, fattens its cloud portfolio for the consumer market. Israel-based Fring has enjoyed status as having helped to change the way consumers communicate on the go. Fring got an early start in the business of mobile messaging and video applications for mobile phones. As such, the company was one of the very first to offer OTT services, though outdistanced by big competitors.

According to Fring, it nevertheless grew a community of "tens of millions" of users across 200 countries. Its services can be used with all major smartphones and tablets including iPhones and Android devices, on any mobile operator, and any mobile Internet connection.

In the most fundamental terms, what Genband gets out of the deal is the ability to showcase these types of services. Integrating Fring solutions means Genband can tell service providers and network operators, who need to evolve their communications services rapidly to ensure that they stay relevant and competitive, that they can now compete more effectively.

In saying that Genband snapped up Fring, snap appears to be an appropriate verb.

Quick Action in Large Fonts

Genband CEO David Walsh blogged that as "the heaps of fallen technology giants illustrate, inaction is a recipe for failure."

He said technology and telecommunications industries "are littered with cautionary tales of innovative companies surrendering market dominance due to their inability to react quickly enough" to new competitive forces.

It did not take Nostradamus, he added, "to see that more and more consumers are turning to the Web -- the so-called OTT or Over-the-Top community -- as a viable option for much of their real-time communications and messaging."

Actually, he said, with the "writing on the wall inscribed in large font, it's clear that network operators of all types need to respond in some manner to this OTT threat by incorporating a Web-based communications offering into their service portfolio."

Revenue Impact

Genband's assessment of the market is that the growing penetration of smartphones and affordable data plans has set the stage for a range of OTT communications solutions that allow free messaging, voice and video calls from anywhere, and this has brought a negative impact on revenues of service providers. Now service providers can embrace this new technology and quickly launch a service of their own.

Roy Timor-Rousso, CEO of Fring, said that after early successes licensing solutions to a number of wireless and other carriers, Fring recognized the power of combining with Genband. Timor-Rousso called carrier services Fring's growth engine.

Commenting on the acquisition, Brian Partridge, vice president of Yankee Group Research, said, "The reality for service providers moving forward is that their relevance is highly dependent on the quality of experience and choices they can deliver to their subscribers."

Partridge said service providers around the world, especially in Europe where roaming charges are high, must evolve their communications services rapidly to make sure they stay "relevant and competitive against disruptive OTT offerings while complementing and enhancing their existing services."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Enterprise I.T.
1.   Windows 9 Preview Date: Sept. 30?
2.   UPS Stores Hit by Data Breach
3.   Target Data Breach Cost: $148 Million
4.   Data Stolen from U.S. Health Network
5.   Cisco Axes 6,000 Employees


advertisement
UPS Stores Hit by Data Breach
Biz must adopt better security measures.
Average Rating:
Target Data Breach Cost: $148 Million
Better customer data protection needed.
Average Rating:
Data Stolen from U.S. Health Network
Chinese hackers targeted hospital firm.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.