Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Microsoft/Windows
Fiercely productive scanners
Average Rating:
Rate this article:  
Do Windows RT Price Cuts Portend a Fade-Out?
Do Windows RT Price Cuts Portend a Fade-Out?

By Barry Levine
April 5, 2013 10:18AM

    Bookmark and Share
IDC predicts that, by the end of this year, only 1.9 percent of the worldwide population of tablets will be Windows RT, at the given rate of sales. In fact, tablets running any version of Windows, which includes non-RT Windows 8, are expected to account for only 2.8 percent, compared with 48.8 percent for Android tablets and 46 percent for Apple's iOS.
 



It's looking more and more like Windows RT tablets are bound to flop. New reports of price drops for the touchscreen devices have raised questions about whether the end is coming.

At Amazon, for instance, the Asus VivoTab RT model, originally launched for about $600, is now priced at $380. The Dell XPS 10 has dropped $50, to $450, and Lenovo's IdeaPad Yoga 11 has fallen between $200 and $300, from its initial price of $800. Additionally, Samsung has stopped selling RT tablets in Europe.

Given that it's only been six months since RT was launched, one could contend it is too early to make a life-or-death prediction about the platform. Additionally, some of the price discounts, such as Dell's, are minor. Some analysts are suggesting that the price drops are simply summer season positioning. On the other hand, others note that the ARM-based device has suffered from substantial consumer confusion, mostly because it is called Windows RT but cannot run legacy Windows applications.

'Look Like a Failure'

Industry research firm IDC predicts that, by the end of this year, only 1.9 percent of the worldwide population of tablets will be RT, at the given rate of sales. In fact, tablets running any version of Windows, which includes non-RT Windows 8, are expected to account for only 2.8 percent, compared with 48.8 percent for Android tablets and 46 percent for Apple's iOS.

One RT vendor that is not budging on its price is its parent, Microsoft. The Surface RT tablet is still priced at about $500, although if other makers keep dropping their prices, Microsoft may soon be compelled to do so as well.

Avi Greengart, an analyst with Current Analysis, said that his check-ins with retail stores suggest that Windows 8 touchscreen notebooks and touchscreen all-in-ones "are doing OK." But, he added, Windows RT tablets "definitely look like a failure," in large part because it is "an operating system without much software support."

Whither Hybrids?

In addition to the fact that Windows RT doesn't run legacy Windows apps, Greengart noted that there aren't a tremendous number of RT native apps, especially compared with the 300,000+ available for, say, the iPad. He also pointed to the jaw-dropping fact that the Windows Office version that is RT-native is "a version that is written for a mouse and keyboard," which, of course, are additional to the touchscreen tablet.

In fact, Greengart said, it almost seems like Microsoft "didn't quite finish the RT OS." For instance, he noted, to simply change settings on the RT tablet you need to use a mouse. "Try changing the time without a mouse," Greengart suggested. "It's not possible." He added that, for the same price as an RT tablet, "you can get an entry-level, fully featured Ultrabook or a high-resolution iPad."

There's also a question about whether Windows 8 hybrids, which attempt to combine a touchscreen tablet with a laptop computer, are also sinking. The Windows 8 store is now offering significant discounts on the devices. Greengart said that hybrids "do seem to be struggling, chasing after a very small part of the market" that wants an ultra-portable device with a touchscreen tablet option.
 

Tell Us What You Think
Comment:

Name:

DMoore:

Posted: 2013-04-05 @ 1:20pm PT
RIP



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Microsoft/Windows
1.   Patch Tuesday Offers Critical Fixes
2.   China Approves Microsoft-Nokia Deal
3.   Microsoft Pulls Plug on Windows XP
4.   Against a Wall, Some Buy XP Support
5.   Last Fixes Tuesday for XP, Office 2003


advertisement
Last Fixes Tuesday for XP, Office 2003
Microsoft closing out support for two.
Average Rating:
Windows 8 Updates Expected Soon
Using OS feedback, security concerns.
Average Rating:
Office for iPad Pretty, Functional
With bells, whistles of desktop version.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.