Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Tech Trends
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Yahoo
Yahoo's Mayer Needs To Be Hitting on All Cylinders

By Jennifer LeClaire
July 17, 2013 10:37AM

    Bookmark and Share
Yahoo's Marissa Meyer has a number of opportunity areas for growth in both the near- and mid-term but she probably can only get incremental revenue out of them in the next quarter or two, said Greg Sterling, principal analyst at Sterling Market Intelligence.
 


It's been a year since Yahoo wooed Marissa Mayer from her comfortable position at Google to serve as CEO. During that time, she's made plenty of big moves, including acquiring Tumblr in a $1.1 billion deal. But, is it working?

It's too soon to tell for sure, but Yahoo's Tuesday earnings report offers some clues that it's not working as quickly as shareholders would like, as the company's second quarter revenues fell slightly below analyst expectations. In response, Wall Street analysts are now lowering estimates for the third quarter and full-year results. But, Mayer isn't daunted by the slow turnaround.

"I'm encouraged by Yahoo's performance in the second quarter," she said. "Our business saw continued stability, and we launched more products than ever before, introducing a significant new product almost every week."

Mayer's Rapid-Fire Changes

She rattled off a list that included the new Yahoo News, the new Yahoo Sports app, the redesigned Yahoo search, the new Flickr, the new Yahoo Mail for tablet, the Yahoo Weather app, and the new Yahoo app with Summly. She said users responded with increased usage and engagement.

Beyond Mayer's list, Yahoo also announced two new advertising formats: Yahoo Stream Ads offer native ads as part of news stream while Yahoo.com Billboard ad is designed to deliver richer content interactions. The company also increased its content partnerships, adding ABC News, CNBC and Conde Nast Entertainment.

During the second quarter, Yahoo made nine acquisitions to strengthen its products, content offerings, core technology and talent: Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and, of course, Tumblr.

Yahoo's Growth Opportunities

As Greg Sterling, principal analyst at Sterling Market Intelligence, sees it, Yahoo has a number of opportunity areas for growth in both the near- and mid-term. However, he told us, the search engine company probably can only get incremental revenue out of them in the next quarter or two.

"Yahoo can do much more in mobile. Marissa Mayer has invested heavily in mobile and user numbers and engagement appear to be paying off," he said. "But there's more that can be done."

Sterling also pointed to the company's core: search. Search revenue was up in Yahoo's latest earning report, and he said it could be an area of continued growth. The question, he said, is one of degree.

"Video was repeatedly mentioned as an area where advertiser demand exceeds impression supply," Sterling said. "This is another significant area of opportunity: more content and more traffic will help Yahoo."

When it comes to display, he called it more complex and more challenged for Yahoo. Nevertheless, he said it does appear there are also some improvements Mayer can make to drive revenue.

"All of these things taken together can generate revenue growth for Yahoo," Sterling said. "But it needs to be firing on almost all cylinders."
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Tech Trends
1.   Apple's Content Delivery Network Live
2.   U.S. Firms Fish for Growth Overseas
3.   Competition Spurs Ultra-Fast Internet
4.   Google Buys Streaming Site Twitch
5.   Internet of Things Comes to DIYers


advertisement
U.S. Firms Fish for Growth Overseas
Tech trendsetters are going abroad.
Average Rating:
Competition Spurs Ultra-Fast Internet
Gigabit broadband push is underway.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Ruling Against Microsoft Raises E-Mail Privacy Concern
Microsoft has been ordered to hand over e-mails to law enforcers in the United States as part of a criminal investigation, even though the e-mail is stored at a data center in Dublin,Ireland.
 
Twitter Buys Password Manager Startup Mitro
Following on the heels of another acquisition earlier this week, Twitter is adding to its fold a password-manager security startup called Mitro, which in turn is releasing its code as open source.
 
Government Requests for Customer Data Skyrocket
Requests for customer data from the government jumped 50 percent in the first half of 2014, according to Twitter, which received more than 2,000 requests for user info from gov't agencies.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.