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Google Glass Is Real; eBay Auction, Not So Much
Google Glass Is Real; eBay Auction, Not So Much

By Jennifer LeClaire
February 27, 2013 2:10PM

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Apparently, some people are willing to pay a lot of money for a first crack at the futuristic glasses. A fake eBay auction saw prices rise to $15,900 before the auctioneer pulled the plug. The seller, who goes by the handle "bla7kcat" was supposedly among those selected to be a first purchaser of a pair of Google Glasses in Google's contest.
 



Google Glass is all the rage -- at least if eBay auction prices, executive chatter at a TED conference, and entrants into the Google Glass contest are at all revealing.

In case you've been living under a rock, Google launched Project Glass to build technology that it describes as "seamless, beautiful and empowering." Project Glass spawned Google Glass, which aims to help you share the world through your eyes, retrieve information instantly, and more.

Google Glass is a set of glasses with a built-in camera that acts as a third pair of eyes. Google recently launched a contest called "If I Had Glass," encouraging consumers to offer up their creative ideas for using Google Glass in exchange for an opportunity to win the right to buy a pair for $1,500.

A Bogus Auction

Apparently, some people are willing to pay much more for the futuristic glasses. A fake eBay auction saw prices rise to $15,900 before the auctioneer pulled the plug. The seller, who goes by the handle "bla7kcat" was supposedly among those selected to purchase Glass in the contest. "Bla7kcat" started the auction at $1,500 last week.

"I've been selected as an early adapter for Google's upcoming release. You are buying a brand new unopened pair of Google's Project Glass glasses. I will be personally attending and picking up my pair in either Los Angeles or New York at Google's Project Glass launch event, which will take place some time after February 27th. As for what colors will actually be available, will vary, if I am offered a choice, I will choose the color of your choice...."

The Google Glass auction saw 34 bids, but is no longer available. eBay apparently pulled it because it was a fake listing. Google has not yet started distributing the glasses. Nevertheless, Google is seeing traction with its contest. One entrant, Mitch Clark, said he would film himself playing lacrosse.

"I would like to show the world how a lacrosse player REALLY sees it," Clark said.

Mainstream Glass?

Meanwhile, Google co-founder Sergey Brin showed up at the Technology, Entertainment, Design (TED) 2013 conference in Long Beach, Calif., wearing Google Glass. Brin plugged the technology there. But some analysts aren't betting on Google Glass becoming mainstream, at least not soon.

"Google Glass itself is probably too expensive a product to become mainstream but it kicks off a 'wearable computing' movement that may see an iWatch from Apple and other Internet devices that depart from the smartphone 'form factor," said Greg Sterling, principal analyst at Sterling Market Intelligence.

"Google Glass will probably be regarded as the first 'viable' consumer product in the category when we look back," Sterling told us, "and it will lead to many interesting new innovations that integrate items we wear with the Internet."
 

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Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


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