Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Enterprise I.T.
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Yahoo Partners with Google on Contextual Ads

Yahoo Partners with Google on Contextual Ads
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"This suggests [Yahoo CEO] Marissa Mayer's new thinking about advertising at Yahoo," said analyst Greg Sterling. "Google and Yahoo tried to create a search ads partnership years ago, which the U.S. was going to block because of Google's market share as anti-competitive." Following that, Yahoo and Microsoft entered into a search deal.
 



When Yahoo drew its CEO from Google's high ranking executives, many expected sweeping changes. Perhaps fewer expected a partnership between Google and Yahoo.

Yahoo on Wednesday announced plans to start using Google's AdSense and AdMob services. The goal is to drive up sales from content on its Web pages. Yahoo is officially the largest Web portal in the U.S. and has plenty to gain from better monetization of the content.

"Every day, people turn to Yahoo for their daily habits -- like search, weather, news or more," the company said in a blog post. "At Yahoo, we're focused on doing everything we can to make the user experience inspiring and engaging. One way we do that is by providing relevant and well-targeted content -- whether that be editorial or advertising content."

How this Affects Users

Yahoo offered an example: shopping for boots. Yahoo reasonably figures if you see an ad for boots, that is instantly going to pique your attention more than an ad for a car battery. That's better for users, Yahoo said, and this is why contextual advertising is such a powerful tool.

Against that backdrop, Yahoo announced it recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.

"By adding Google to our list of world-class contextual-ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo said.

"For our users, there won't be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual-ads partners to ensure we're delivering the right ad to the right user at the right time."

How this Affects Yahoo

Greg Sterling, principal analyst at Sterling Market Intelligence, told us the arrangement was provocative.

"This suggests [Yahoo CEO] Marissa Mayer's new thinking about advertising at Yahoo," Sterling said. "Google and Yahoo tried to create a search ads partnership years ago, which the U.S. was going to block because of Google's market share as anti-competitive."

Then, Sterling noted, Yahoo and Microsoft entered into their search deal. He assumes there's nothing in that contract that prevents this deal on the display side. And, he continued, Mayer's history at Google obviously has something to do with this new Google relationship, which she hinted at earlier.

"On one level this could simply be a 'backfill' situation, in which Yahoo uses Google ads online and in mobile when it doesn't have its own ads," Sterling said. "But it also suggests a change in direction for Yahoo with respect to its Microsoft relationship as well."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Enterprise I.T.
1.   Windows 9 Preview Date: Sept. 30?
2.   UPS Stores Hit by Data Breach
3.   Feds OK IBM-Lenovo x86 Server Deal
4.   Target Data Breach Cost: $148 Million
5.   Data Stolen from U.S. Health Network


advertisement
Feds OK IBM-Lenovo x86 Server Deal
Makes Lenovo a player for data centers.
Average Rating:
UPS Stores Hit by Data Breach
Biz must adopt better security measures.
Average Rating:
Target Data Breach Cost: $148 Million
Better customer data protection needed.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.