Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Druva inSync Free Trial
Druva inSync with DLP,
analytics & secure file sharing.

druva.com/inSync-Trial
Microsoft/Windows
Is your endpoint data protected?
Average Rating:
Rate this article:  
Microsoft Cuts Surface Tablet Prices by $150

Microsoft Cuts Surface Tablet Prices by $150
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The $150 price drop for Surface tablets comes on the heels of reports that Microsoft's Surface team is now prototyping wrist-worn devices -- that is, smart watches. Reportedly, the smart watch development effort includes members of Microsoft teams who have worked on the Kinect gestural controller and on Xbox accessories.
 


Microsoft's Surface tablets are getting a major price cut. This week, the technology giant announced a $150 reduction in the price tag, which amounts to as much as a 30 percent drop.

The current price will be around $349 for the entry model Surface RT, plus the optional keyboard cover. When the Surface RT originally launched in the fall of 2012, it cost $499 without the keyboard. The higher-end Surface RT with more memory is also getting a price drop, from $599 to $449.

A Microsoft spokesperson told news media that the company has "seen great success with pricing and cover promotions over the past several months on Surface RT in the U.S. and other markets." Previous promotional discounts have included a free cover/keyboard, which can cost as much as $129.

Disappointing Sales

The ARM-processor-based Surface RT tablet has sold poorly, which has been attributed to a variety of reasons. These include confusion about what applications the RT version of the tablet actually runs, as it won't handle legacy Windows software.

Among those citing the Surface RT sales as being "disappointing" have been the chief executive of visual computing technology provider Nvidia, who said so in March.

Avi Greengart, an analyst with industry research firm Current Analysis, told us he was "not surprised" at the price drop. He noted that "the product has been on the market for a while now, and even if sales were booming Microsoft might drop pricing on a normal upgrade cycle." There have been reports that Microsoft executives showed a slide at a conference last week about updates for Surface RT and for the Intel-based Surface Pro, but so far no new models have been announced.

Greengart said that "all of my sources indicate the Surface RT has not been selling well," but he added that Microsoft "is absolutely going to continue investing" in tablets, including its RT tablet.

Smart Watches

The price drop for the Surface RT comes on the heels of reports that the Surface team is now prototyping wrist-worn devices -- that is, smart watches. Reportedly, the smart watch development effort includes members of teams who have worked on the Kinect gestural controller and on Xbox accessories.

In April, news reports indicated that Microsoft had requested 1.5-inch displays from component manufacturers. There have also been rumors that the watch will include a five pin-magnetic power connector that transmits both power and data, similar to the one used on the Surface tablets. The watch reportedly will utilize a distilled version of Windows 8, will have a removable band available in several colors and will be made out of translucent aluminum.

Given the many rumors about smart watches, including possible releases from Apple, Samsung, and others, it would be surprising if Microsoft was not working on a smart watch. The key question is to what degree the company's smart watch line will build on Windows 8 or will relate to the Surface tablets.

In 2004, Microsoft sold smart watches that used radio signals to receive news and information, but those were discontinued in 2008.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Microsoft/Windows
1.   Price Wars Hitting Laptop Market?
2.   Office 365 Tailored for Attorneys
3.   Plan Your Move from Windows 7 Now
4.   Microsoft Patch Tuesday Stars IE
5.   Surface Pro Ads Aim at MacBook Pro


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.