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BlackBerry 10 Launch Effort Bears Fruit By Barry Levine January 31, 2013 10:34AM     Analyst Ross Rubin said the BlackBerry 10 platform and devices show "a way of working that will likely have a lot of appeal" to users interested in efficiency. The key to this, he said, is a new approach to maximizing screen real estate. BlackBerry 10 users can bring in menus from the side, shift between applications, or peek at messages -- all with one thumb.   Related Topics RIM BlackBerry 10 BlackBerry World BlackBerry Z10 Latest News Iran Hackers Target U.S. Energy Firms 7 ways To Not 'Screw Up' Tumblr Customer Service a Spectator Sport HP Profit Falls, But Outlook Soars Lenovo Soars Amid PC Industry Slump If you were BlackBerry CEO Thorsten Heins, you might be feeling pretty good today. Initial reaction to the do-or-die launch on Wednesday of the BlackBerry 10 devices has been mostly positive -- but will it be enough to turn the company around? The widely followed personal-technology columnist Walt Mossberg wrote Wednesday night in The Wall Street Journal that he liked the new virtual keyboard in the Z10, one of the two BB 10 models unveiled at the launch, as well as the collection of all messages in the Hub. In fact, he called that keyboard "the best and fastest out-of-the-box virtual keyboard I've used." But, he noted, the 70,000 apps for the new BlackBerry -- which is now also the name of the company formerly known as Research In Motion -- is a fraction of those available for the iPhone or for Android devices. 'Radical Reinvention' Mossberg also pointed to the lack of cloud -based storage, such as Apple's iCloud or Google Drive. Overall, Mossberg said, the Z10, the new Q10 model and BB10 "represent a radical reinvention" of the product line, offering "decent" hardware, a "logical" user interface and a general ease of use. This launch, he said, "has a chance of getting RIM back into the game" if it can attract more apps. However, BlackBerry may be on the way to solving any apps hurdle. The 70,000 apps does not match iOS or Android's library, but it is far more than any consumer or business user can digest quickly. More important, the company has stressed the ease with which developers can convert their Android apps for the BB10 platform, so the stream of apps may soon start flowing. We asked Al Hilwa, program director for Application Development Software Research at IDC, about apps for BB10. He described the batch of 70,000 as "a pretty good number," and said that amount at launch "was somewhat unexpected." He noted that developers will spend their time creating apps for platforms with sufficient numbers of devices, and, right now, "there's a battle for the third platform" that is largely between BB10 and Windows Phone. 'Fresh, Useful Ideas' Hilwa added that, while "most of developers' energy" right now is directed at iOS and Android, the company formerly known as RIM "seems to be rejuvenated." David Pogue at The New York Times apologized on Wednesday for ever having said that the company was doomed, now that the new BB10 devices were out. He described the Z10 as "lovely, fast and efficient, bristling with fresh, useful ideas." (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Stingray Traffic Manager on Amazon Web Services - Deliver Fast, Secure, and Available Applications. Looking to combine advanced load balancing with the application delivery features on Amazon Web Services? This process will allow you to run Stingray™ software on Amazon AWS using an Amazon account of your choice. Click here to view the complete range of Riverbed Stingray products on AWS.  Mobile Tech 1.   Is Waze Worth a Billion in Bidding War? 2.   Viva Movil! Buy a Phone from J.Lo 3.   Samsung Sells 10 Million Galaxy S IVs 4.   Chrome Gets Conversational Search 5.   Armageddon for Phone-Maker HTC? Google Glass Raises Privacy Concerns House privacy panel wants answers. Average Rating: Mandatory BYOD Is Catching On Will be required by many within 4 years. Average Rating: Thorsten Heins Predicts Tablet Demise BlackBerry PlayBook may color his view? Average Rating:

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Enterprise Hardware Spotlight

Lenovo Sales Soar Amid PC Industry Slump Computer maker Lenovo says its latest quarterly profit rose 90 percent as sales of smartphones and mobile computing technology expanded, amid a decline in desktop and laptop PC sales.   Newest HP PCs Aim for Flexibility, Mobility Hewlett-Packard is hoping its latest PC innovations will revive buyer interest. The new Envy Rove20 is HP's first mobile all-in-one PC, complete with a built-in battery and touch technology.   Dell Kills Its Public Cloud Effort, Will Offer Partner Marketplace Putting the kibosh on its efforts to build out a public cloud, Dell has announced a new program to offer a choice of cloud Infrastructure-as-a-Service through a central marketplace of partners.

Mobile Enterprise Spotlight

Google, Facebook Reported in Talks To Buy Waze There's a bidding war going on over a crowd-sourced map application provider. Or so the rumor mill says. Credible sources are pointing to a competition between Google and Facebook for Waze.   Viva Movil! Buy a Phone from J.Lo Latina pop sensation and entrepreneur Jennifer Lopez is teaming with Verizon Wireless on a new 4G LTE network and wireless service dubbed Viva Movil by Jennifer Lopez, aimed at the U.S. Latino market.   Samsung Sells 10 Million Galaxy S IVs -- Four Every Second The new Galaxy S IV smartphone from Samsung is off to a strong start. The South Korean manufacturer has announced that global sales for the device have exceeded 10 million units in one month.

Enterprise Technology Spotlight

Newest HP PCs Aim for Flexibility, Mobility Hewlett-Packard is hoping its latest PC innovations will revive buyer interest. The new Envy Rove20 is HP's first mobile all-in-one PC, complete with a built-in battery and touch technology.   New Nvidia Chip Boosts Citrix Graphics for Remote Workers The latest Nvidia Graphics Processing Unit (GPU) promises to boost remote graphics sharing through the Citrix remote desktop service. The new chip delivers better graphics for remote workers.   Security Alert: Beware of Tiffany Trojan on the Attack Malware writers are using a luxury name to hack your PC. Security watchdog Sophos reports e-mails appearing to be from Tiffany.com carry an attachment that can install a malicious Trojan on your PC.

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