Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Got that New-Phone Itch? Jump, Says T-Mobile
Got that New-Phone Itch? Jump, Says T-Mobile

By Jennifer LeClaire
July 10, 2013 2:48PM

    Bookmark and Share
"For the subscriber who wants to upgrade their device more frequently than the average, Jump makes a lot of sense," said analyst Mark Lowenstein. "They pay more out-of-pocket costs for equipment-related expenses, gaining flexibility of upgrading when they want, plus the added benefits of insurance, which I think an increasing number of subscribers will opt for."
 

Related Topics

T-Mobile
Uncarrier
Prepaid



T-Mobile continues looking for ways to one-up the Goliaths in the wireless carrier market. The self-proclaimed "uncarrier" announced a new program at a New York event Wednesday that lets people upgrade their phones as often as twice a year.

Dubbed Jump, the program's only hitch is you have to be enrolled for six months before you make your first trade in. T-Mobile is positioning the new deal as a way to give customers "total protection" for their smartphones in case they malfunction, sustain damage, or get lost or stolen -- or they just want to upgrade to the latest device.

While there's not much of a hitch there is a price to pay for the Jump program. T-Mobile is charging $10 a month for this "freedom." Its marketers are pushing out the message that the cost is a mere $2 more than what most customers already pay for handset protection alone. Will consumers buy it?

Why Wait Two Years?

"At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price," said John Legere, president and CEO of T-Mobile US.

"That's 730 days of waiting. 730 days of watching new phones come out that you can't have. Or having to live with a cracked screen or an outdated camera. We say two years is just too long to wait."

We caught up with Mark Lowenstein, a wireless industry analyst, to get his take on the new deal. He told us Jump is a bit of a complex equation for the subscriber.

"It's sort of like deciding whether to get dental insurance: how much dental service do you think you'll need over the course of a couple of years, plotted against the monthly premium, annual maximum benefit, and what procedures are covered," he said.

"What the subscriber gains here is flexibility. For the subscriber who wants to upgrade their device more frequently than the average, Jump makes a lot of sense. They pay more out-of-pocket costs for equipment-related expenses, gaining flexibility of upgrading when they want, plus the added benefits of insurance, which I think an increasing number of subscribers will opt for with smartphone growth."

Wider LTE Reach

T-Mobile also unveiled a program that lets families get four phone lines with unlimited talk, text and Web and up to 500 MB of high-speed data for only $100 per month. All with no credit check or annual service contract.

As the proverbial cherry on top, the carrier announced a major expansion of its 4G LTE network. The carrier now reaches 157 million people in 116 metro areas across the United States. The company is hoping to see continued momentum after nearly tripling its postpaid net-new customers who switched from AT&T in recent months.

Three new devices in the T-Mobile lineup may also help. The carrier announced the availability of the Xperia Z from Sony, the Nokia Lumia 925 and the Samsung Galaxy Tab 2 10.1.
 

Tell Us What You Think
Comment:

Name:





 Mobile Tech
1.   Android 'Fake ID' Puts Millions at Risk
2.   FTC Wants Fix for Mobile Cramming
3.   Facebook To Force Use of Messenger
4.   BlackBerry Acquires Secusmart
5.   T-Mobile Calls 'BS' on AT&T Promo


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.