Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Oprah Calls Microsoft
Oprah Calls Microsoft's Surface Tablet 'A Wowser!'

By Jennifer LeClaire
November 3, 2012 10:29AM

    Bookmark and Share
Look out iPad... Microsoft's Surface tablet just got a big thumbs up from Oprah, the queen of product endorsements. Putting the Surface on "Oprah's Favorite Things 2012" list could make all the difference for Microsoft's Surface tablet in its competition with Apple's much better known iPad and newer iPad mini during the holiday shopping season.
 



When Oprah Winfrey endorses your product, it's almost sure to fly off the shelves. Winfrey offered a major thumbs-up for the Microsoft Surface tablet on her Web site that could give the product a holiday shopping boost.

The Microsoft Surface endorsement came as part of "Oprah's Favorite Things 2012," a feature on Oprah.com where the celebrity picks, plans, tests, touches, sniffs and snuggles thousands of items and picks her very favorites. The list will be featured in O's December issue, but the endorsement is getting attention online this week.

Under the header "Take One Tablet and Call Me in the Morning," Oprah writes, "The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people! The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"

Oprah Also Liked iPad

The iPad won similar honors from Oprah, landing on the Favorite Things list in 2010. Here's what Oprah said about Apple's product at the time: "Words cannot describe what I feel for this magnificent device. Thanks to my iPad, I now read about four newspapers a day. I write my column for 'O' magazine on the iPad way before the deadline because I love writing on it so much."

It's not clear if Oprah will scrap her iPad for a Microsoft Surface, or if she'll comment on the new iPad mini. But Microsoft has to be thrilled with the nod from the former talk show queen. When Oprah speaks, people listen.

Designed and engineered by Microsoft employees, Surface promises advances in industrial design. For example, Surface lets software take center stage by supporting a full-sized USB port and a 16:9 aspect ratio. Surface has edges angled at 22 degrees, which Microsoft said is a natural position for the tablet at rest or in active use. The idea is for the hardware to fade into the background and the software to stand out.

Microsoft's Industrial Design

Microsoft pointed to Surface design features like the casing, which is created using what's called VaporMG, a magnesium-based combination of material selection and process to mold metal and deposit particles that creates a finish similar to a luxury watch. By leveraging this approach, Microsoft said, Surface is thin and light yet also rigid and strong. The VaporMG approach also makes room for a built-in kickstand that makes it convenient to watch movies or take photos and videos with the Surface.

Using pressure-sensitive technology, Surface's Touch Cover senses keystrokes as gestures. That paves the way for faster touch typing than with an on-screen keyboard. Touch Cover clicks into Surface via a built-in magnetic connector. Microsoft also offers a 5mm-thin Type Cover that adds raised keys for a more traditional typing feel.

Microsoft will offer two models of Surface: one running an ARM processor and Windows RT, and one with a third-generation Intel Core i5 processor and Windows 8 Pro. Surface for Windows RT is available now, and the Windows 8 Pro model will be available in the first quarter of 2013.
 

Tell Us What You Think
Comment:

Name:

LOVE the Surface.:

Posted: 2012-12-07 @ 11:12am PT
I love my Surface running WIN RT. I've had it for two weeks and I love the UI. There's a reason it's sold over 40 licenses, it's great. The Surface itself is amazing as well. As people actually get to try this thing out, you'll love it. I have had 2 ipads in the past and the Surface is truly something different. If you want a tablet get the ipad Mini, but if you want something that is tablet and production, you can't beat the Surface. Ipad doesn't come close. I plan on selling my other two ipads as they never get used now.

Caring:

Posted: 2012-11-03 @ 8:22pm PT
Seriously? Now I see where the $1B marketing budget for Windows 8 is spent.

me:

Posted: 2012-11-03 @ 7:01pm PT
Surface is the next way forward.

Not Oprah:

Posted: 2012-11-03 @ 6:46pm PT
Windows 8 and Windows RT are both just a big confusing mess. Not the least bit intuitive. They are going to need Oprah... and a whole lot more... to get millions of people to switch from Windows 7 that works FAR, FAR better on the desktop. And Android or IOS that works FAR better on tablets.

WHY:

Posted: 2012-11-03 @ 4:32pm PT
Social media BIG DEAL, surface RT is crippled. You get what you pay for! Who is she again?

Lorraine:

Posted: 2012-11-03 @ 3:32pm PT
@Sarah: I think you're right that Oprah's influence was stronger when she had her show on the air. But I think you're underestimating the ongoing influence and following she still has. Also, I'm not sure why you think the Surface is a dud. I'm definitely going to check it out and I have to say that seeing Oprah's endorsement does influence my interest.

Sarah Perterman:

Posted: 2012-11-03 @ 1:37pm PT
Surface is a dud. Oprah's ability to move a product relied on her old TV show, now no longer on air.

Oprah also declared that OWN (Oprah Winfrey Network) would be a huge hit and it' a dud.



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   Is Apple Dumping iPhones on eBay?
2.   Data Recovered from 'Wiped' Phones
3.   Another Day, Another IoT Consortium
4.   Review: Advances in Smartwatches
5.   Qualcomm Moves Advance WiGig


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Review: Microsoft's Surface Pro 3
Is it a tablet and laptop replacement?
Average Rating:
Review: Huawei's Mate2 Impressive
Many features for a reasonable price.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.