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Americans Spent 2 Billion Hours on Social Media, Just in July By Adam Dickter December 3, 2012 5:10PM     The total time spent on social media in July was estimated at 121.1 billion minutes, up from 88.4 billion a year earlier, according to Nielsen. And Facebook, which has 1 billion user accounts, remained "the most popular Web brand in the U.S.," Nielsen said, commanding a 17 percent share of consumers' minutes spent on the Web.   Related Topics Internet Social Media Nielsen Facebook Pinterest Twitter Blogger Latest News What's in Store for Apple's iOS 7? Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Not only are we spending more time on social media, but we're evidently having trouble setting boundaries and pulling ourselves away. Nearly a third of people ages 18 to 24 surveyed by research giant Nielsen said they have used social networking while in the bathroom. That's among the more striking bits of data showing how addicted Americans have become to connection through Facebook, Twitter, Pinterest, Google+ and other networks, culled together in Nielsen's annual Social Media Report, released Monday. Women 'Like' It More Also of note is that women are spending substantially more time on social media than men: eight hours, 37 minutes when using a PC and nine hours, 43 minutes when using mobile devices, compared with six hours, 13 minutes and six hours, 44 minutes for men, respectively, in July. Based on interviews, analytics and other data, Nielsen reports that American consumers spent a mind-boggling combined 520.1 billion minutes accessing the Internet this July, up sharply from 430.4 billion last July. Of that, 129.4 billion minutes were spent on mobile applications, more than double last year's 58.8 billion. They spent more of that time liking photos and statuses, sending tweets or reading blogs than they did shopping, doing research or paying bills. Twenty percent of consumers using PCs and 30 percent of those using mobile devices were on social networks. The total time spent on social media in July was estimated at 121.1 billion minutes, up from 88.4 billion a year earlier. And Facebook, which has 1 billion user accounts, remained "the most popular Web brand in the U.S.," Nielsen said, with 152.2 million unique PC visitors in July. Facebook usage commanded a 17 percent share of consumers' minutes spent on the Web. Google's blog-hosting site Blogger came in a distant second with 58.5 million unique visitors, followed by 37 million for Twitter. Twitter's mobile app saw 3.6 billion minutes spent by users collectively, compared with 27 billion for Facebook. "When it comes to accessing social content, it's all about mobile," Nielsen said in its report. "App usage now accounts for more than a third of social network time across PCs and mobile devices." That's a 76 percent jump from last year. So, are we a society wasting our productivity on nonsense, posting and reposting jokes and memes and cat videos and letting the economy slip even deeper into the abyss? (continued...) 1  |  2  |  Next Page >   Tell Us What You Think Comment: Name: Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com

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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

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Mobile Enterprise Spotlight

What's in Store for Apple's iOS 7? There's been talk recently that Apple's products are beginning to coast on their glorious past. So, with Apple's big Worldwide Developers Conference opening next month, speculation is heating up.   Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.

Enterprise Technology Spotlight

U.S. Could Use Cyberattack on Syrian Air Defenses The Pentagon has cyberattack capabilities that allow the U.S. military to help blind Syrian air defenses without firing a shot -- abilities central to a debate over whether to intervene in the 2-year-old civil war.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.

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