Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Advertisement
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
.
Personal Tech
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Microsoft To Use Jinni Content Discovery Engine on Xbox

Microsoft To Use Jinni Content Discovery Engine on Xbox
By Nancy Owano

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Entering a keyword into a search bar does not always reflect what you really want, especially in video selection on the Xbox. "Jinni is a Taste Engine," the Jinni team says. "We look at film through the lens of what makes you love or hate anything you watch. With a Taste Engine, you don't search by what you're looking for, you search by what you like."
 


Catch a rising star in technology lingo: "content genetics." That term will become increasingly clear now that Microsoft has partnered with content-discovery provider Jinni in a multi-year agreement.

The Tel Aviv-based solution provider announced Friday its deal with Microsoft to power entertainment discovery on Xbox video game and entertainment systems.

Jinni goes far beyond matching pirate rigs with yachts under a "boats" tag. The technology gets to work in categorizing movies according to "genes," with proprietary "Genome" technology. Jinni turns to user reviews and metadata to select film and video content based on mood, style, plot, setting and much more beyond apples to apples. The algorithm is the result of experts at Jinni who can weave a solution out of mining and modeling data.

Knowing What Viewers Want

Jinni translates its technology into language that is easier to appreciate for all consumers. Entering a keyword into a search bar does not always reflect what you really want, especially in the subtly complex world of multimedia viewing. "Jinni is a Taste Engine," the Jinni team says. "We look at film through the lens of what makes you love or hate anything you watch. With a Taste Engine, you don't search by what you're looking for, you search by what you like."

Yosi Glick, co-founder and CEO of Jinni, has built on years of work contributing his software expertise with a core team of experts in such areas as natural language processing and machine learning. They now have a Jinni blueprint for content discovery.

"The usual keywords and genres don't even try to capture the meaty stories and heady experiences of film," says Glick on Jinni's Web site, explaining what motivated him to form Jinni.

The starting point is manual tagging. Then, using advanced machine-learning technology and natural language processing, Jinni's system indexes new titles at a level of consistency that creative human taggers cannot reach. Relevant data is sifted and sorted to build a "genetic code."

Winning Recommendation Engine

Under this licensing arrangement, Microsoft brings its own expertise in content discovery to the table in synergy with Jinni's. There is a pairing going on between Jinni's "Genome" technology and Microsoft's "Conversational Understanding, a context-pegging powerhouse technology that better figures out what users mean.

Video discovery is a hot topic of interest in the media industry, a fresh-eyed cousin of content discovery, as media owners vie to support users who need to sift through an increasingly enormous bucket of options. Apple's recent buy of the start-up Match online content service is another sign of growing interest in video discovery.

Jinni's software technology will enjoy more name recognition via the Xbox deal but the company has already picked up numerous awards.

Jinni has been a contender for Webby Awards, a Red Herring 100 Europe winner, an SXSW Web Awards nominee, a finalist in the 2012 Connected TV Awards for Outstanding Technology Innovation, and has been selected as the best movie recommendation engine by CNET and Lifehacker.

This Microsoft partnership is a licensing arrangement. Jinni also provides its solutions to other content providers, including European content providers Belgacom and Prisa TV.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Personal Tech
1.   Best Buy Leaks Moto 360 Watch Info
2.   Call of Duty Takes Giant Leap Forward


advertisement
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Call of Duty Takes Giant Leap Forward
With virtual booty and all new tactics.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
RootMetrics Ranks Verizon Tops in Mobile Networks
Verizon Wireless is the top-performing cellphone service provider, according to a new report. In the first half of 2014, Verizon led on a nationwide and state-by-state basis -- and in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.