News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Advertisement
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
You are here: Home / World Wide Web / Facebook Ads, Tracking and You
Is your endpoint data protected?
Facebook Ads and Tracking: What You Need To Know
Facebook Ads and Tracking: What You Need To Know
By Barbara Ortutay Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
21
2014


If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook -- your profile information, status updates, likes and interests.

That's changing. The company says it will soon give advertisers more options to tailor ads to what you do outside Facebook. Shopping for a new TV? Get ready to see ads for TV sets on Facebook.

Unless you're willing to unplug, there's little you can do to avoid being tracked online. But there are some ways to control what ads you see and how the ads are tailored to you.

HOW IT WORKS:

Facebook doesn't share your specific identity with advertisers. Rather, the advertiser can select the types of people to show ads to.

An advertiser might want to reach women who just moved to Boston and who just got engaged, for instance. When buying the ad, the advertiser checks all the boxes that apply. Facebook matches the ads to the specific people who fit those attributes, without having to reveal their identities to the advertiser.

Besides the obvious attributes such as location, age and gender, advertisers can select languages, "ethnic affinity" and life events such as people who have recently moved, are living away from their family, got a new job and so on. Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises.

Facebook even considers your offline shopping behavior. Facebook's advertisers can see, for example, whether the ad for detergent you saw on Facebook led you to buy that brand in a drug store the following week. Facebook works with outside analytics firms to match what Facebook knows with what the retailers have on you and what you bought. Your name isn't attached to this, but it may still feel creepy.

Not every piece of data is used to target advertising, at least not yet. For example, the company recently introduced "nearby friends," which lets you share your exact location with your Facebook buddies so you can meet up. So far, you won't see ads targeted to you based on the street corner you are standing on, but it's easy to see how this could happen one day.

WHAT'S NEW:

In the coming weeks, Facebook will start offering advertisers another way to tailor ads in the U.S., based on information gathered from other websites you visit and the apps you use. This is called interest-based advertising, and Facebook says "many companies already do this." (continued...)

1  |  2  |  3  |  Next Page >



© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.