Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Apple/Mac
Real-time info services with Neustar
Average Rating:
Rate this article:  
Apple Cuts Price of Some MacBooks, Upgrades Others
Apple Cuts Price of Some MacBooks, Upgrades Others

By Adam Dickter
February 13, 2013 4:19PM

    Bookmark and Share
One way Apple is revving up interest in Macs is by slapping a "Made in the USA" label on some of them. As President Obama noted in his State of the Union Address (with Apple CEO Tim Cook in the audience), Apple will soon resume making some Macs here in a $100 million venture, though it remains to be seen which models and what kind of volume.
 



Did you know that Apple still makes computers? It may be easy to forget that the company now best known for the iPhone (its top revenue generator), iPad and iPods has put tens of millions of Macintosh computers in American homes since 1984 and continues to do so.

But everything seems to become less cool as it pushes 30, and so Apple -- like other manufacturers -- needs to add some sex appeal to what was once its signature product, particularly the seemingly flagging MacBook line, to keep up sales in a world rapidly shifting to ultra-portable devices like tablets and super-capable smartphones.

Cheaper and Faster

The Cupertino, Calif.-based technology giant announced Wednesday that it was knocking $200 off the price of its 13-inch MacBook Pro with Retina display, which it calls the "highest-resolution notebook ever." The 128-gigabyte model now sells for $1,499, and the 256-GB model is $1,699. The 256-GB, 13-inch MacBook Air is also dropping by $100, to $1,399.

The price stays the same for the 15-inch models, but Apple is packing more power into them: a 2.4 GHz processor for the 256-GB model and a 2.7 GHz processor for the 512-GB model, which goes for $2,199. That's up from 2.3 GHz and 2.6 GHz processors, respectively.

Price reductions typically signal that Apple is about to introduce a successor line of products.

Overall Apple was third in U.S. computer sales in the fourth quarter of 2012, after Hewlett-Packard and Dell, with 12.3 percent of the market, up about 5 percent from the same quarter of 2011, according to Gartner.

But another firm, IDC Research, said Mac sales were essentially the same in that quarter as the 2011 fourth quarter and down sequentially from the third quarter. The NPD Group said sales of MacBooks dropped 6 percent during the holiday season, and overall Mac sales -- including MacBooks and desktops -- were down 22 percent in the last quarter of 2012, with 4.1 million sold, according to Apple.

"Yes, tablets are cutting into PC sales -- for Apple and everyone else," said consumer devices expert Avi Greengart of Current Analysis.

Given the phenomenal success of the iPad, we asked Greengart if he sees Apple eventually creating a device like Microsoft's Surface, which can be used as both tablet and laptop/netbook.

"I do not see a hybrid Mac/iPad on the immediate horizon," he replied. "Apple prefers to create separate products optimized for different usage scenarios. However, I can imagine a future in which Apple adds touch to the Mac, simply because Apple is teaching consumers to touch every screen in sight -- try getting a 3-year-old who grows up with an iPad NOT to touch your laptop screen. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:





 Apple/Mac
1.   Will Next OS X Bring New Apple Grief?
2.   Apple and Samsung Feel the Heat
3.   Earnings, Excitement Grow for Apple
4.   Mac OS Yosemite Beta 4 Released
5.   Apple Smart Watch Patent Surfaces


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Will Next OS X Bring New Apple Grief?
Trying to avoid a 'Mavericks' disaster.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.