News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Cloud Computing / Starbucks Rolling Out Wireless Charging
DDoS Protection Powered By Verisign
Starbucks Rolling Out Powermat Mobile Charging Nationally
Starbucks Rolling Out Powermat Mobile Charging Nationally
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
12
2014


Coffee-sipping, mobile phone-toting consumers are a typical scene at your local Starbucks. But there are only so many electrical outlets to go around.

Now, Starbucks customers in the San Francisco Bay Area don't have to compete for those outlets, thanks to a new partnership that will bring wireless charging to the stores.

Starbucks has partnered with Duracell Powermat to start a national rollout of Powermat wireless charging in its stores. Plans call for Powermat to expand to more markets in 2015, with a full national rollout in both Starbucks and Teavana stores over time. Starbucks is also starting pilots in Europe and Asia within the year.

Chicken or Egg

Adam Brotman, chief digital officer at Starbucks, said customer response to the pilot tests was positive. The move might be welcomed most by mobile workers who use Starbucks as a quasi office. Here's how it works: Stores will be equipped with Powermat Spots, which are special areas on tables and counters where customers can place their compatible device and charge wirelessly.

"Powermat Spots in Starbucks are the result of almost a decade of scientific research spanning material sciences, magnetic induction and mesh networking," said Ran Poliakine, CEO of Powermat Technologies. "The two-pronged power-plug dates back to the era of the horse-drawn carriage, so that today's announcement marks the first meaningful upgrade to the way we access power in well over a century."

The question is whether or not handset makers are ready to help lead the charge. The good news is Powermat Spots comply with the open standard set by the PMA. PMA members include AT&T, Blackberry, HTC, Huawei, LG, Microsoft, Qualcomm, Samsung, TI and ZTE.

"Many of our newer devices have compatible technology either embedded or available as an added feature to give consumers the freedom to charge wirelessly," said Jeff Howard, vice president of Mobile Devices and Accessories at AT&T Mobility. But Roger Entner, principal analyst at Recon Analytics, is not so sure this will catch on as fast as Starbucks and Powermat hope. He told us handsets that work with inductive technology are still not mainstream.

"This technology has somehow suffered from chicken-and-egg syndrome. Some smartphone makers tried this and it didn't catch on," Entner said. "With phone manufacturers fighting for every cent of profitability, they are not going to push for induction, which costs more, if consumers are fine with cables. It would take an industry giant like Samsung or Apple to really push this forward."

Is It Inevitable?

Stassi Anastassov, president of Duracell at Procter & Gamble, is convinced that this initiative will help prime the pump for inductive wireless charging the same way Starbucks helped push Wi-Fi forward as a standard amenity in public places.

"When Starbucks introduced Wi-Fi in their stores in 2001, 95 percent of devices didn't have Wi-Fi, and multiple standards hampered the industry," he said. "The rest is history."

Entner does agree that wireless charging is likely to catch on over time because it's another step toward eliminating cables. The same logic that applies to Wi-Fi, which is inherently slower than wired Internet connections, applies to wireless charging.

"The convenience of not having to use a wire trumps the speed delta for most people using Wi-Fi," Entner said. "If you can go to a Starbucks and lay the phone on the mat to charge while you sip on your latte, it's uniquely convenient."

Tell Us What You Think
Comment:

Name:

QI Wireless:

Posted: 2014-06-14 @ 9:58am PT
Stupid to use an incompatible and much less prevalent standard. Sounds like a duracell push

Qualcomm actually announced QI compatibility in their upcoming SoCs, and Samsung has already supported QI (with OEM replacement backs) on the S3, S4, S5, Note 2, and Note 3. Motorola built it into the last Droid Ultra series. LG built-in QI to the VZW G2. Nexus 4/5/7 (newest 7) all use QI.

Powermat : QI :: USCellular : Verizon

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN CLOUD COMPUTING
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.