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Avaya Pushing Cloud-Based Unified Communications
Avaya Pushing Cloud-Based Unified Communications
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
25
2014
The unified communications company is working hard to fast-track customers to the cloud. Avaya just kicked off the first of several major moves it plans to optimize solutions and processes for delivering Collaboration-as-a-Service (CaaS) via its Avaya Collaborative Cloud.

What's spurring Avaya to make a push? Strong demand from large and midsize companies for its communications and collaboration applications. With its CaaS initiative, the company is promising expanded reach and scale and focusing on driving easier, faster provisioning that demands fewer resources.

"In today's business environment, enterprises of all sizes need virtualized, consumption-based, pay-as-you-go models," said Joe Manuele, vice president of Worldwide Service Providers, System Integrators and Global Cloud Services at Avaya. "Avaya provides support for legacy install base and easy migration from on-premises to the cloud and gets businesses on-board and up and running. Companies that can gain an edge whether through, faster collaboration, better agility or decreased spending on IT maintenance are going to outpace their competition."

Last Bastion of Cloud Adoption?

Avaya is centering on an agility message to encourage enterprises to deploy its unified communications, video and contact center solutions via the cloud. You might call this the last bastion of cloud-based solutions adoption.

While many other IT functions have long since enjoyed the benefits of the cloud, complexities and concerns around reliability, security and privacy have caused many enterprises to step on the brakes on the communications front.

Market dynamics, however, are now forcing the hands of more enterprises. Business environments are rapidly changing and demanding delivery models that support mobile applications to serve flexible workforces. Avaya is positioning its Collaborative Cloud to fill the gap.

Improving the Customer Experience

Avaya Private Cloud Services -- formerly Avaya Operations Services -- is part of the Collaborative Cloud, one of Avaya's fastest-growing divisions and a key focus for the company. Avaya says the success of its Private Cloud Services proves there is a growing demand for its services as companies move from legacy, premises-based communications systems to private cloud solutions.

Avaya Private Cloud Services promises to reduce the risk and complexity of bringing together the varied infrastructure components and applications that moving communications to the cloud demands. Avaya's offering makes it possible for cloud service providers to migrate to operating-expense business models and drive CaaS features to their customers in a pay-as-you-use monthly utility pricing model.

Avaya is already seeing some traction. TeleTech, Synnex, Connex and ROI Networks are among more than two dozen now working to make its unified communications and contact center applications more accessible to companies looking for flexible solutions via private, hybrid or public cloud solutions.

"We are seeing clients rapidly seeking ways to improve their customer experience, but needing to reduce complexities and costs by utilizing the cloud to transform their operational and financial business models," said Brian Shepherd, executive vice president of TeleTech Customer Technology Services. "TeleTech's cloud powered by Avaya is an ideal solution for our clients, providing the freedom to select the services, tools and applications they require on their terms and their timelines in order for their businesses to flourish."

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