News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Industry News
Is your endpoint data protected?
Average Rating:
Rate this article:  
BlackBerry Unleashes Slew of Products at MWC

BlackBerry Unleashes Slew of Products at MWC
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The new Q20 BlackBerry phone has a QWERTY keyboard with frets and sculpted keys, an integrated trackpad, a 3.5-inch screen, and "classic" Menu, Back, Send and End buttons. The Q20 gives "the distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer absolutely loves," said CEO John Chen.
 



In a rash of announcements at the Mobile World Congress in Barcelona, BlackBerry gave some indications on Tuesday of its way forward. The announcements include a touchscreen smartphone for emerging markets, a new model with a classic QWERTY keyboard, a new version of the BlackBerry Enterprise platform and an enterprise version of BlackBerry Messenger.

The Z3 is a new BlackBerry OS 10-based smartphone, targeted at Indonesian customers and manufactured by Taiwan-based Foxconn -- the first from that partnership. It features a 5-inch screen, 3G, local apps and Indonesian content. The company's BlackBerry Messenger (BBM) service is very popular in that country, and a roll-out through other parts of Asia is planned.

Ramon Llamas, research analyst for industry research firm IDC, told us that the Z3 demonstrates two directions for the company -- "it is still in the hardware game," and it is committed to emerging markets, where the big growth in smartphones is occurring.

'Distinct Experience'

The new Q20 has a QWERTY keyboard with frets and sculpted keys, an integrated trackpad, a 3.5-inch screen, and "classic" Menu, Back, Send and End buttons. The model gives "the distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer absolutely loves," CEO John Chen said in a statement.

The Z3 will be available in April in Indonesia, and the Q20 will be released for more markets in the second half of this year. The company has not released pricing for either model, although Chen has said he expects the Z3 to be priced under $200.

Llamas pointed to IDC research showing that about a third of the smartphones released worldwide last year were under $150, not to mention recent bottom-defining announcements like the Mozilla Foundation's intention to launch a $25 smartphone in emerging markets.

"The high end of the market is saturated," he said.

Ross Rubin, principal analyst with Reticle Research, said the Q20 "manifests Chen's promise to bring down the cost of phone production by outsourcing." He also pointed to the easier ability to access and run Android apps in the updated BlackBerry OS as a potential boost to the company's devices.

New BES 12

The Canadian company also announced this week the next generation of its mobility management solution, BlackBerry Enterprise Server platform, BES 12. It unifies BES 10 and BES5 into one platform, offers enhanced user self-service, and adds support for Windows Phone 8 devices beyond its current support of BB10, Android and iOS.

A new EZ Pass program is intended to provide a free migration path from BES and other mobile device management platforms to BES10, by matching licenses and offering free Advantage-level tech support.

Building on its hugely popular BlackBerry Messenger (BBM) service, the company is also announcing a new family of products and services, eBBM, to provide enterprise-class mobile messaging.

The first release is BBM Protected, which the company said will provide for regulated industries "the most secure and reliable real-time mobile messaging in the industry." The company also announced BBM will be available for devices using Windows Phone and the new Nokia X platforms.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Mobile Industry News
1.   Screen Troubles Briefly Slow iPhone 6
2.   Samsung, B&N Partner on Nook Tablet
3.   Apple Stock Soars Ahead of iPhone 6
4.   Verizon Tops in Mobile Networks
5.   Sprint Out with Data Guns Blazing


advertisement
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Samsung, B&N Partner on Nook Tablet
Fighting Kindle Fire with new device.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.