Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Yahoo Impresses with Creative Mobile Weather, Mail

Yahoo Impresses with Creative Mobile Weather, Mail
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

"The new weather and mail apps are all part of a larger push by CEO Marissa Mayer to make Yahoo relevant and competitive in mobile," said analyst Greg Sterling. "The mail app for iPad is a larger version of the improved mail app released late last year by Yahoo. The weather app is nicely done and should see downloads and substantial usage."
 


Yahoo CEO Marissa Mayer is continuing to push forward with her strategy to revive the ailing search engine brand in an increasingly mobile world. Yahoo just rolled out new Weather and Mail apps for both iOS and Android.

With the weather app, Yahoo is getting creative by bringing in images from its Flickr property to show current local conditions. The idea: the app isn't just giving you weather stats -- it's showing you the weather. On the Mail app front, Yahoo is promising what it calls an "unbox" experience.

Greg Sterling, principal analyst at Sterling Market Intelligence, told us the more Yahoo can improve its mobile apps and experiences, the more that will help Yahoo and the Yahoo brand overall.

"The new weather and mail apps are all part of a larger push by CEO Marissa Mayer to make Yahoo relevant and competitive in mobile," Sterling said. "The mail app for iPad is a larger version of the improved mail app released late last year by Yahoo. The weather app is nicely done and should see downloads and substantial usage."

Driving User-Generated Content

Marco Wirasinghe, director of Mobile and Emerging Products at Yahoo, said checking the weather is routine, but it doesn't have to be routine. He sees checking the weather as a moment of anticipation or the memory of a great place they've traveled to or even a conversation with a stranger.

"Inside you'll find stunning snapshots of weather around the world. With a tilt of your phone, get lost scrolling through photos reflecting the current weather in places that matter to you," he wrote in a blog post. "We like to think of it as flipping through a stack of postcards from your travels. It's easy to get the details. Tap the temperature for a quick view of the forecast or scroll down for precipitation, wind and pressure, a radar map, and more."

Yahoo's stated goal is to offer "amazing photos" for every weather condition that cover the globe -- morning, noon and night. To that end, Yahoo is asking for people to upload images to Flickr, an interesting way to drive user-generated content and engagement with the brand.

Magazine-Style E-mail

Yahoo Mail for Tablets aims to offer a new perspective on e-mail: a full-screen experience that "gets rid of the noise," Yahoo said. With Yahoo Mail, there are no folders, no buttons and no tabs. Just e-mail that you flip through magazine-style.

"We've designed Yahoo! Mail to take full advantage of the tablet, making reading your e-mail faster, easier and just a little bit more fun," said Lee Parry, senior director of Mobile and Emerging Products at Yahoo.

"We're also helping you clean up your inbox, so you can get to the e-mail that matters most. With our new Mail apps, you can quickly select your messages, automatically group by sender, and with a swipe -- delete, star, or move them all. We figured you probably didn't need those expired coupons anyway."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Glass Adds Voice Access to Contacts
2.   Samsung, B&N Partner on Nook Tablet
3.   Acer Desktop Box Rides Chrome Wave
4.   Apple Stock Soars Ahead of iPhone 6
5.   HTC One M8 Windows Phone Unveiled


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.