Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Enterprise I.T.
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Microsoft
Microsoft's Hopes Come to Surface as Tablet Goes on Sale

By Barry Levine
February 6, 2013 10:38AM

    Bookmark and Share
Initial reviews of the Microsoft Surface Pro have praised its power, its ability to act as a PC and as a tablet, the HD screen, the quick start-up time, the metal kickstand, the Surface Pro's touchscreen Windows 8 interface, and an optional snap-on cover/keyboard. But the Surface Pro negatives include meager battery life, pricing and its 2-pound weight.
 



This is the week when Microsoft might be able to get a bigger foothold in the increasingly important tablet category. On Saturday, the company's Surface with Windows 8 Pro tablet officially goes on sale.

Unlike the previously released Windows RT tablet, the Surface Pro is based on an x86 processor and can run legacy Windows applications. Given this capability, the company is hoping that its relatively high starting price of $900 will be considered reasonable, since it essentially marries a laptop with a tablet. By comparison, the 64 GB MacBook Air laptop is about $1,000, and the iPad 2 starts at $400.

The Surface Pro's release comes months after the formal unveiling in October of Windows 8, whose market acceptance has been slow. Last week, for instance, industry research firm Net Applications reported that Windows 8 had obtained only a 2.3 percent market share of desktop operating systems, compared with a 7.7 percent share for Windows 7 in its first three months.

'A Tweener'

Because of the slow start to the rollout of Win 8 and the mediocre-to-poor reception for the ARM-processor-based RT tablet, the Surface Pro is taking on a particularly important role in Microsoft's efforts to increase the platform's momentum and to give the company a better presence in tablets.

Initial reviews of the Surface Pro have praised its power, its ability to act as a PC and as a tablet, the HD screen, the quick start-up time, the metal kickstand, the touchscreen Windows 8 interface, and an optional snap-on cover that also serves as keyboard. The cover/keyboard is about $120 extra.

But the negatives have included a meager battery life of 4.5 to 5 hours, the pricing, its 2-pound weight, and some have complained about fan noise that occurs on occasion.

Leading computer reviewer Walt Mossberg of The Wall Street Journal, for instance, has called the Pro "too hefty and costly and power-hungry," and added that it's "something of a tweener -- a compromised tablet and a compromised laptop."

'Thin, Touch-Screen Ultrabook'

Ross Rubin, principal analyst at Reticle Research, noted that Microsoft CEO Steve Ballmer pointed to the Pro as the "more significant" member of the company's new tablet family. Rubin added that, without the ability to run legacy apps, the RT's "dearth of apps" put it at the same starting point as any new tablet trying to jumpstart an ecosystem, such as the PlayBook from Research In Motion (now called BlackBerry) or Hewlett-Packard's TouchPad.

Rubin said the hundreds of thousands of Windows 8 applications will help to make up for "the relatively few optimized apps" that are designed for the Pro tablet's form factor -- although one of the tradeoffs for the tablet being essentially a Windows laptop is the shortened battery life.

He told us the pricing "can be justified" as reasonable for a "very thin, touch-screen Ultrabook." The strongest argument Microsoft has for the Surface Pro, he said, is that "it is a best-of-both-worlds solution."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Enterprise I.T.
1.   AMD Debuts 64-Bit ARM Server Chips
2.   Asana Revamps Mobile App
3.   BlackBerry Acquires Secusmart
4.   Dell, BlackBerry Downplay Threat
5.   BlackBerry BES 10 Now Hosted


advertisement
AMD Debuts 64-Bit ARM Server Chips
New Opterons target data center needs.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:
BlackBerry Acquires Secusmart
German security firm offers street cred.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.