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Online retailers should be asking themselves today, "Are we ready for the winter holiday shopping season? ShopVisible LLC, a leading e-commerce solution provider, is helping e-tailers get ready now so they can be prepared to maximize sales during the most critical selling season of the year.
"Maybe it is a little early to hang the mistletoe, but in all seriousness, if you are an online retailer looking to really capitalize on the holiday season, the time to start preparing is now," says CEO of ShopVisible Sean Cook. "Whether it is time to overhaul your entire Web site, or just prepare your marketing tactics for the holidays, there are some efficient and effective strategies e-tailers may be overlooking that they can easily implement to achieve results."
This year, because of flagging retail sales, there will be particularly intense pressure on the winter holiday shopping season for retailers to meet their annual sales goals. And, with more people expected to be shopping online than ever before, the stakes couldn't be higher. By dedicating efforts now to have a definite plan of attack for Christmas, business owners can fix and prevent potential problems with online storefronts before it's too late.
"We have already begun setting our end-of-year sales plan into motion with features such as social media sharing, gift lists, gift ideas and free shipping," says Susan Aplin, president and CEO of Bambeco.com, an Internet retailer specializing in eco-friendly products. "By getting out the gate fast now, we will be in great shape to have a very lucrative holiday sales season."
"Don't get caught trying to solve issues on the fly," says Cook. "E-tailers cannot just hang some garland in the window and hope shoppers will come in and buy. Get your technology straightened out now, and create a specific plan for marketing and consumer promotions -– so when the season is upon us, you are just executing the plan."
ShopVisible offers online retailers the following recommendations for their holiday sales planning.
Is Your Web Site Ready?
First and foremost, make sure your Web site and underlying technology can support your marketing plans; you need the right capacity to quickly and accurately process large quantities of orders and a unified platform that gives you a single dashboard that allows you to monitor and refine sales strategies quickly and effectively. It is important that online storefronts be user-friendly for both customers and back-end management in order to maximize sales and grow business. If e-tailers are operating on a sub-par platform they may lose sales opportunities, waste valuable time fixing inefficient technology and even suffer a site shutdown. To avoid these problems, e-tailers are advised to switch now to an e-commerce solution that provides smart technology that can grow with their businesses. (continued...)
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