Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Google
Google's Answer to Motorola Enigma: X

By Jennifer LeClaire
July 3, 2013 1:50PM

    Bookmark and Share
The Moto X is being advertised by Motorola as the first smartphone that you can design yourself. "And this is just the beginning. Imagine what will be possible when you have the world's best design, engineering and manufacturing talent located here in the USA," the Motorola ad teases.
 



After so little information about how Google plans to leverage its Motorola assets, some new details have finally emerged. A Motorola advertisement is shedding light on at least some of Google's plans.

"The first smartphone designed, engineered and assembled in the USA is coming," the ad reads. "Tomorrow, you'll eat burgers, watch fireworks and celebrate the freedom to be whoever you want to be. It's with this same spirit that we're bringing you something new."

Motorola went on to describe the Moto X as the first smartphone that you can design yourself, with a pitch that says you should have the freedom to design the things in your life to be as unique as you are.

Generating Buzz

"And this is just the beginning. Imagine what will be possible when you have the world's best design, engineering and manufacturing talent located here in the USA," the ad teased.

"We knew this would be a challenge. In fact, some people said it couldn't be done. But we're not just any company. And nothing this exciting ever comes easily."

With that, the ad ends. There's no official launch date. Just the promise that it's "coming soon." But if the buzz is any indication, the Moto X could drive new excitement in the smartphone market.

Questions Remain

Avi Greengart, principal analyst at Current Analysis, said there's so much buzz because the world has been waiting to see what Google would do with this company for months. In fact, it's been about nine months since the market has seen a new Motorola product. That's an eternity in smartphone years.

"It does seem like Motorola is doing something different. They claim to be manufacturing in the U.S. That's something new. Apple is manufacturing its high-end PC in the U.S. Google was planning to manufacture its Nexus Q, but it pulled before launch," Greengart told us. "Manufacturing high-tech products, particularly cell phones, where a lot of the products are coming from very specialized Asian manufacturers, is new."

Of course, a custom design would also be new. But Greengart has some questions: Do consumers really want to design their own phones? How much design capability will consumers have? And if Motorola is manufacturing it to order in the U.S., how does that impact global distribution, which is an area in which the company has been struggling lately?

"Motorola has been retreating from many global markets. So if you are taking things to order and manufacturing in the U.S., how will that impact your sales in Europe or China?" Greengart asked. "We know so little about what they are actually doing, but they doing a good job generating some interest."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   Report: Amazon Phone To Feature 3D
2.   Review: Galaxy S5 Features Useful
3.   Galaxy S5 Won't Sway iPhone Lovers
4.   Charge a Phone in 30 Seconds? Done
5.   Samsung Adding Anti-Theft Solutions


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Android Wear on Tap for Wearables
OK Google, what's really new here?
Average Rating:
Will Nadella Launch an Office for iPad?
New Microsoft CEO may act this month.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.