Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Cloud Computing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
EMC
EMC's Elastic Cloud Storage Targets Amazon, Google

By Jennifer LeClaire
May 5, 2014 10:38AM

    Bookmark and Share
The ECS (Elastic Cloud Storage) Appliance from EMC unveiled at EMC World 2014 in Las Vegas aims, in part, to help customers save money on data storage. However, EMC might have a hard time proving the TCO of its ECS Appliance because it's difficult to prove the TCO of cloud as costs ultimately depend on what an organization needs to accomplish.
 



Data storage company EMC on Monday took the covers off its ECS (Elastic Cloud Storage) Appliance at EMC World 2014 in Las Vegas. Formerly known as Project Nile, the company is positioning its latest product as a breakthrough in hyper-scale cloud storage infrastructure that spans customers of any size in every industry -- and aiming squarely at Google and Amazon.

EMC is answering what it sees as an industry need: The so-called “third platform of IT” -- social, mobile, cloud and big data -- is creating new opportunities and competitive threats for large enterprises and small businesses alike. Next-generation apps are delivering seamless experiences for customers to interact and transact, which EMC said demands new storage infrastructure to leverage the analytics these big data apps generate. Of course, the company believes the ECS Appliance is the answer.

Amitabh Srivastava, president, EMC’s Advanced Software Division, called it a “highly intelligent, easy-to-manage storage platform based on commodity hardware.” He described the ECS Appliance as offering public cloud security and private cloud control to pave the way for easier development of apps for the third platform of IT.

An Alternative Approach

Not only is Srivastava confident in the appliance’s benefits, he’s offering numbers to prove the financial advantages. According to EMC, the new appliance offers between 9 percent and 28 percent lower TCO (total cost of ownership) in object storage implementations than public clouds from Amazon and Google. Neither Amazon nor Google could immediately be reached for comment.

What’s more, the ECS Appliance allows customers to add hyperscale cloud capabilities to existing private and hybrid cloud environments with self-service options and automated provisioning and data services for apps. EMC said its ECS Appliance is modular -- with up to 2.9 petabytes in a single rack -- and can be clustered to meet the exabyte scale requirements of the third platform of IT.

"Our research tells us that mid-sized to large organizations are increasingly looking to leverage the cost and scale benefits of public cloud models, but on their own terms,” said Simon Robinson, research vice president at market research firm 451 Research. “With the announcement of the ECS Appliance, EMC is providing an alternative approach that promises to bring hyper-scale efficiencies to on-premise and hybrid cloud deployments. We believe this kind of approach represents the future of enterprise storage infrastructure for cloud-based applications and workloads."

TCO Is Relative

We caught up with Zeus Kerravala, a principal analyst at ZK Research, to get his take on the ECS Appliance's TCO claims. He told us proving the TCO of cloud is very difficult because costs ultimately depend on what the organization needs to accomplish.

“If you are really concerned about security and control then there’s no doubt in my mind that a private cloud service would be cheaper because management costs are pretty high,” Kerravala said. “If you are just storing commodity, non-mission critical data then public cloud storage would still be cheaper.”

In his own research among enterprises conducted earlier this year, 18 percent preferred the public cloud, 23 percent said private cloud, and 60 percent preferred the hybrid cloud for infrastructure services.

“The TCO number really depends on use cases. Customers need to start thinking about the cloud in terms of workloads and what they are trying to accomplish,” Kerravala said. “This shouldn’t be a cost issue. It should be about whatever solves the business problem best.”
 

Tell Us What You Think
Comment:

Name:





 Cloud Computing
1.   Microsoft, IBM Cloud Catching AWS
2.   Yammer Moved to Office 365
3.   IBM, California Partner in the Cloud
4.   Dropbox for Business Boosts Security
5.   Avaya Pressing Hard on Cloud-Based UC


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.