The two networking giants say they are diving deeper into their partnership to accelerate IT transformation. Dubbed the "three paths to the cloud ," the joint Cisco -EMC strategy includes custom-design infrastructure, validated reference architectures, and pre-integrated converged infrastructure.
Together, Cisco and EMC are rolling out joint reference architectures, aligned channel partner incentives, and integrated customer support to speed customers' path to the cloud.
Specifically, the two new Cisco Validated Designs for EMC VSPEX are unified computing reference architectures tailored to small- and mid-sized business customers (SMBs). The validated designs include (1) Cisco Solutions for EMC VSPEX for Microsoft Hyper-V Architectures, and (2) Cisco Solutions for EMC VSPEX for VMware vSphere 5.0 Architectures.
Cisco and EMC have also aligned their channel incentive structures to simplify the process of accruing incentives, which should help boost profitability for their channel partners, including distributors and value added resellers (VARs). In addition, they have implemented a customer support framework for VSPEX for collaborative case management.
Building on VCE Momentum
VCE stands for virtual computing environment and, not coincidentally, also refers to the joint venture between VMware, Cisco and EMC to offer virtual computing solutions.
Together, the three companies are pushing an integrated data center offering with end-to-end vendor visibility. The converged infrastructure promises to standardize processes and life cycle management to improve application availability and enable VCE's unique seamless support experience. VCE is reportedly on track to reach a $1 billion revenue run rate.
Building on VCE momentum, Josh Kahn, vice president of Solutions Marketing at EMC Corporation, said the company is accelerating its Cisco partnership on VSPEX to address market requirements for best-of-breed reference architectures offered exclusively via the channel. Kahn explained that channel partners are seeking solutions that reduce complexity and simplify the deployment for their customers.
"Many of the customers we work with want to deploy a cloud, but aren't quite sure how to do so quickly and easily," said Joe Coxon, business development manager at Synapse, one of EMC's channel partners. "VSPEX is a powerful solution that helps us deploy clouds for our customers quickly and efficiently. By leveraging our expert understanding of client requirements, and Cisco's and EMC's industry-leading technologies, we can deliver a complete solution that matches our customers' business needs." (continued...)