Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Twitter Tries Its Hand at Targeted Ads
Twitter Tries Its Hand at Targeted Ads

By Jennifer LeClaire
July 6, 2013 8:18AM

    Bookmark and Share
Aside from the obvious goal of increasing profits, Twitter describes the goal of its targeted ads as twofold. The micro-blogging service said it wants to make ads on Twitter more useful and to give users simple privacy options. If users uncheck the "promoted content" option, Twitter will not match their account to info shared by Twitter's ad partners.
 



Twitter is continuing its advertising experiments. The micro-blogging service said it would soon test a new way to make ads on Twitter more useful to users in the United States.

The plans are to display promoted content from brands and businesses that users have shown interest in. The end game: Users won't see more ads on Twitter, but they may see better ones.

Twitter used the example of a local florist to explain how it works. A local florist that wants to advertise a Valentine's Day special on Twitter, the company said, would prefer to show their ad to flower enthusiasts who frequent their Web site or subscribe to their newsletter.

"To get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable e-mail address (a hash) or browser-related information (a browser cookie ID)," Twitter explained in a blog post. "We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine's Day deal. This is how most other companies handle this practice, and we don't give advertisers any additional user information."

Two Goals

Twitter's stated goal with the targeted ads is twofold. The micro-blogging service said it wants to make its ads more useful and to give users simple and meaningful privacy options. On the privacy front, for example, if users uncheck the box next to "Promoted content" in their account settings, Twitter will not match their account to information shared by Twitter's ad partners for tailoring ads.

"This is the only place you'll need to disable this feature on Twitter," Twitter said. "And because Twitter supports Do Not Track, Twitter will not receive browser-related information from our ad partners for tailoring ads if users have DNT enabled in their browser."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 World Wide Web
1.   Twitter Acquires Data Analyzer Gnip
2.   Google Updates Gmail Terms of Service
3.   Google Grabs Droid-Maker
4.   Tips To Defeat the Heartbleed Bug
5.   Tech Stocks: From Giddy to Glum
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.