Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Mayer
Mayer's Uneasy Task: Convince Advertisers About Yahoo

By Seth Fitzgerald
October 14, 2013 1:52PM

    Bookmark and Share
After it slid 11 percent in the second quarter, Yahoo has been struggling to hold on to its ad revenue. The drop in ad revenue came as a result of decreases in the price of ads that Yahoo was able to secure for its network. Yahoo has been unable to shake its slump for more than four years and CEO Marissa Mayer has been unable to change that.
 


Yahoo CEO Marissa Mayer has been trying to play nice with advertisers in an attempt to grow Yahoo as a whole. For a company that relies on advertisements for 75 percent of its revenue, Yahoo needs to strike some deals with ad agencies in order for the company to become successful under Mayer’s control.

Mayer will sit down for a conference call with business executives on Tuesday and will have to once again lay out Yahoo’s plan for growth. Without a plan that is deemed worthwhile, Mayer will fail to convince advertising executives to show interest in Yahoo, which could easily ruin the company.

Mayer’s Bad Rep

Yahoo’s CEO has been able to turn the company around but has yet to get it back into the safe zone of continuous profitability. With such a slow recovery, Mayer has received a bad reputation from people who believe she is not capable of making Yahoo successful again.

Whether or not the business executives that doubt Mayer are correct has yet to be seen, but either way, Mayer needs to step up her game in order for Yahoo to turn around and make it out of 2014 alive.

When it comes down to it, Yahoo’s slow recovery cannot be blamed entirely on Mayer no matter how bad things end up. She is the sixth CEO to takeover the Internet giant in just six years, showing just how unstable Yahoo is, especially among its management.

David Cohen, global chief media officer of the Universal McCann marketing group, has said Mayer’s reputation issues stem from her decision to focus more on products than on advertising. This business strategy does not make sense to the majority of analysts since Yahoo has historically relied on advertising for most of its revenue and continues to do so.

Yahoo’s Struggle

Perhaps the hardest thing for Yahoo to overcome is its competitors. Google will always be one of Yahoo’s largest ad network competitors but there are two new companies putting up a fight as well, Facebook and Twitter.

Since these social networks have become immensely popular with hundreds of millions of users, Yahoo’s ability to convince advertisers of its advantage over Twitter or Facebook has become limited.

Yahoo has been struggling to hold on to its ad revenue so far this year, after it slid 11 percent in the second quarter. The drop in ad revenue came as a result of decreases in the price of ads that Yahoo was able to secure for its network.

The company has been unable to get out of its slump for more than four years and Mayer has been unable to change that. Analysts overwhelmingly doubt that Yahoo will be able to change much in the next year or two and in general, they expect lackluster financial reports for this quarter.

If Yahoo finds a way to compete against Twitter, Facebook, or Google, it may actually have a chance, but until then, the company will likely remain stagnant.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 World Wide Web
1.   Tor Internet Privacy Service Breached
2.   Amazon Invests $2B To Grow in India
3.   Many Sites Are Studying Consumers
4.   Facebook To Force Use of Messenger
5.   OkCupid Experiments with Daters


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Many Sites Are Studying Consumers
Facebook and OKCupid are not alone.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.