Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Business Briefing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
European Commission Seeks Feedback on Google Deal
European Commission Seeks Feedback on Google Deal

By Jennifer LeClaire
April 25, 2013 10:54AM

    Bookmark and Share
Analyst Greg Sterling said the agreement by Google to display "prominent links" to competitor services in Google search results is a significant concession to the European Union and Google critics. It may not be sufficient to satisfy them, however. "If not, it appears the antitrust action will proceed," he said.
 



Google has agreed to address some of the anticompetitive issues the European Commission has pointed out in the wake of rival complaints. On Thursday, the European Commission published the search engine giant's proposed resolution and asked for feedback.

For starters, Google would try to appease the EC by clearly marking its own services in search results and displaying competitive services close by. The resolution also promised, for a period of five years, to clearly separate Google's promoted links from other Web search results with graphical features.

The EC is interested because, by its figures, Google has a market share of more than 90 percent in the European Economic Area. And EU laws prohibit "any abuse by one or more undertakings of a dominant position within the internal market or a substantial part of it in so far as it may affect trade between Member States."

Is it Enough?

Greg Sterling, principal analyst at Sterling Market Intelligence, said the agreement by Google to display "prominent links" to competitor services in its search results is a significant concession to the EU and its critics. It may not be sufficient to satisfy them, however.

"The other 'several areas of concern' are easily addressed and relatively non-controversial versus the 'vertical search' issue. The EU has taken a different philosophical and legal position versus the U.S. FTC, which didn't seek to challenge Google's control over its own search results in the way that the EU has," Sterling told us.

"It's by no means clear that the proposal Google has made will mollify critics and pass the EU's market test. If not, it appears the antitrust action will proceed."

Waiting for Feedback

Google is trying to avoid that scenario. The company also proposed to offer all specialized search Web sites that focus on product or local search the option to mark certain categories of information in such a way that it is not indexed or used by Google. The company would also work up a mechanism that allows newspaper publishers to control the display of their content in Google News on a Web-page-by-Web-page basis.

The tech titan is further promising to stop including any written or unwritten obligations in its agreements with publishers that would require them to source online search advertisements exclusively from Google or impose obligations that would prevent advertisers from managing search advertising campaigns across competing advertising platforms.

But the EC isn't ready to accept Google's terms without feedback. The EC said:

"Google has made proposals to try to address the Commission's four competition concerns. Interested parties can now submit their comments within one month. The Commission will take them into account in its analysis of Google's commitment proposals. If the Commission concludes that they address its four competition concerns, it may decide to make them legally binding on Google."
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Business Briefing
1.   Otherworldly Ambitions of Elon Musk
2.   Google, Rockstar Suit Stays in Calif.
3.   Google Earnings, Sales Disappoint
4.   Profit and Revenue Slip for IBM
5.   Zynga Launches Mobile FarmVille


advertisement
Otherworldly Ambitions of Elon Musk
Has sights set on celestial prize: Mars.
Average Rating:
Is Zuckerberg Nuts To Buy Oculus VR?
$2 billion deal for unproven company.
Average Rating:
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.