News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
You are here: Home / World Wide Web / Twitter To Allow Sharing by E-Mail
DDoS Protection Powered By Verisign
Twitterverse Expands with New E-Mailing Option
Twitterverse Expands with New E-Mailing Option
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
17
2012



If you want to promote your products or services, or simply share a good wisecrack, a political observation, an interesting link or awesome photo from Twitter -- reaching someone who isn't on Twitter -- you'll soon have an easy solution.

In its first big effort to expand the world of tweeting outside the Twitterverse, the "microblogging" social network giant is slowly rolling out the ability to share via e-mail.

Recruiting Free Marketers

In a Twitter blog post, Stefan Filip, an engineer on the Growth Team, notes that this is a cool way to share with people who aren't on Twitter "yet."

"You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet," he writes. "Just click on the "More" icon next to the reply, retweet and favorite buttons in order to email a Tweet to anyone you know. You can add your own comment, and we'll send an email with your comment and the Tweet together. Just like that."

There was no information about how soon the feature would be available.

Twitter recently added sponsored tweets to generate revenue. But since its launch on July 15, 2006, it hasn't changed much from its original configuration, though applications like TweetDeck add functionality, such as the ability to add columns based on hashtags or tweet simultaneously from more than one account.

Facebook, on the other hand, seems to be in a constant state of flux, adding improved e-mail functionality, group settings, video chatting and constantly redesigning its basic format, including the controversial Timeline on user profiles.

With an estimated half-billion user accounts, about half of Facebook's total, Twitter appears to be having some growing pains, and the e-mail linkage is one way to recruit users as ambassadors.

An Aspiring 'Information Channel'

"My belief is they hope to expand their user base," said Rebecca Lieb, a digital advertising and social media expert at the Altimeter Group. "By allowing sharing via e-mail, users can share the value/interest in Twitter with non-members."

Lieb noted that Twitter already allows sharing, or "broadcasting" tweets to their Facebook accounts "and technologies such as Mass Relevance are putting tweets on TV screens and digital billboards. The more ubiquitous tweets become, the more Twitter will be viewed as a necessary information channel by users -- and potential users."

Technology consultant and commentator Jeff Kagan said Twitter was feeling the heat of competition at a time when people get bored easily.

"The Twitter of tomorrow will look nothing like the Twitter of yesterday," Kagan told us.

"All Twitter-like services must continue to innovate. They must stay relevant. The marketplace changes, so the services must change. The changes are not as important for older customers as it is for younger users. Twitter could remain as is, but if it does, it does not grow as quickly. It is at risk from newer competitors."

Tell Us What You Think
Comment:

Name:

Sim:

Posted: 2012-11-17 @ 11:25pm PT
Twitter will meet a wider audience with this email feature.

rod m:

Posted: 2012-11-17 @ 6:16pm PT
I'm sure that the twitmail will invite the recipient to join twitter and as such any email I recieve that looks like it is through twitter will be immediately deleted.

Doubtful:

Posted: 2012-11-17 @ 10:48am PT
Maybe this will help make twitter more relevant, maybe not. It's kind of a bloated app these days that just isn't what it used to be.

Ron G.:

Posted: 2012-11-17 @ 10:46am PT
I think this is a great idea. I use Twitter all the time, but so many people I know have still never tried it.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.