Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Microsoft/Windows
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
T-Mobile Backtracks on iPhone Promo for BlackBerry Users

T-Mobile Backtracks on iPhone Promo for BlackBerry Users
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Once the top smartphone maker, BlackBerry has been struggling to regain market share. According to the latest statistics compiled by International Data Corp., the company had just 0.6 percent of the global market share in the fourth quarter of 2013, down from 3.2 percent in the same quarter of 2012. T-Mobile's iPhone promotion had to sting.
 


In a blatant show of OEM favoritism, T-Mobile recently asked its subscribers using older BlackBerry devices to trade them in for a shiny new iPhone. The fourth-largest carrier by subscriber base e-mailed its BlackBerry customers and reminded them they could have an iPhone 5S with no money down.

But after a backlash from BlackBerry and some of its remaining loyal customers, the carrier on Thursday shifted gears and announced an offer for BlackBerry users to get a $200 rebate for upgrading to any phone, including BlackBerry devices, while kicking in an extra $50 for those who pick the newest BlackBerry models, the Q10 or B10.

In a further gesture of conciliation, T-Mobile will offer free expedited shipping on BlackBerry devices that are unavailable in stores, said Mike Sievert, T-Mobile chief marketing officer.

We Were Good Together

Visitors to T-Mobile's site Thursday were greeted with a special offer for BlackBerry users, and those selecting Learn More got to read the letter from Sievert saying, "The passion we've seen from the BlackBerry Loyal over the past couple days has been pretty amazing."

The letter was in response to a blog post by BlackBerry CEO John Chen. In that indignant message, Chen declared that "our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. Notwithstanding the current challenge, we remain very excited about BlackBerry's future."

Chen thanked t-Mobile customers for "expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts."

Once the top smartphone maker, BlackBerry has been struggling to regain market share. According to the latest statistics compiled by International Data Corp., the company had just 0.6 percent of the global market share in the fourth quarter of 2013, down from 3.2 percent in the same quarter of 2012.

T-Mobile's initial message to BlackBerry users appears to show some frustration with unpredictable supply and demand.

"I am sure they would like to be rid of guessing how many BlackBerrys will be sold in a market where they are getting burned by excess inventory," said Gartner Research analyst Ken Dulaney.

Loyal Diehards

But T-Mobile may have misjudged the extent of brand loyalty.

"With any transitions there are the diehards who are vocal," Dulaney told us. "So the minority spoke and T-Mobile said there are enough of you for me to take notice and they did."

But another analyst, Neil Shah of Counterpoint Research, said T-Mobile's base of loyal BlackBerry users are likely using less-efficient 2G/3G rather than upgrading to high-speed 4G LTE phones.

"Hence, since T-Mobile is not stocking LTE BlackBerry phones, the obvious strategy for T-Mobile is to switch them to iPhones and clear iPhone inventory," Shah told us. That would generate more revenue per user while switching subscribers to a brand with better loyalty.
 

Tell Us What You Think
Comment:

Name:



AdvertisementToday's CIO needs to adopt an "Everyone's IT" approach to leadership, embracing technology to increase enterprise agility & collaboration. View the free Gartner research report to learn how to adapt your IT leadership style to today's business standards.


 Microsoft/Windows
1.   Windows 9 Preview Date: Sept. 30?
2.   Price Wars Hitting Laptop Market?
3.   Office 365 Tailored for Attorneys
4.   Plan Your Move from Windows 7 Now
5.   Microsoft Patch Tuesday Stars IE


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.