News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Gartner ranks Druva #1
in overall product rating for
enterprise endpoint backup
for the second year in a row!
You are here: Home / Mobile Tech / Nook Off Hook: B&N Won't Kill Tablets
DDoS Protection Powered By Verisign
Nook Off the Hook: B&N Won't Kill Color Tablets
Nook Off the Hook: B&N Won't Kill Color Tablets
By Adam Dickter / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
AUGUST
20
2013


If you were eyeing a new Barnes & Noble color tablet for a holiday gift, the struggling book retailer has some good news for you. It will continue to produce its line of Nook devices, which includes the Simple Touch and Nook HD, despite an earlier declaration that they would be phased out.

On Second Thought...

In a statement accompanying the corporation's latest earnings, Michael P. Huseby, president of Barnes & Noble and CEO of Nook Media, said Priority One of the company's operations is increasing revenue in all categories, which includes the Nook line.

"We are working on innovative ways to sell content to our existing customers and are exploring new markets we can serve successfully," Huseby said.

"The company intends to continue to design and develop cutting-edge Nook black-and-white and color devices. We will continue to offer our award-winning line of Nook products including Nook Simple Touch, Nook Simple Touch with Glow Light, Nook HD and Nook HD+ at the best values in the marketplace."

At least one new Nook device is in the pipeline for the holiday season, he added, and "further products are in development."

The reversal comes as Barnes & Noble released earnings for the fiscal first quarter of 2014 ending July 27, which showed an 8.5 percent drop in sales to $1.3 billion, compared with the same quarter last year. Nook revenue fell from $192 million to $153 million, down 20 percent.

In June, after revenue from the previous quarter of revenue fell 7 percent to $1.28 billion, then-CEO William Lynch said that in "a sizable change from our existing strategy," the company would focus only on its black-and-white e-readers geared toward serious readers, noting the high-cost of producing and shipping tablets. He said the company would seek a partner for future efforts.

"We want to move away from taking on all that risk ourselves," Lynch said.

Lynch resigned shortly afterward.

"B&N has not done well with the Nook," said technology analyst Jeff Kagan. "Users really like it, however. It's not like it is a failure. It's just not that big in the marketplace."

More Nook Video

While the Nook and Amazon's Kindle emerged on the scene around the same time, "in recent years the Kindle has pulled way ahead and can do more," Kagan said. "B&N has simply not caught on with the marketplace in a big and strong way. The Nook can continue successfully, however just in a smaller segment of the marketplace."

A day before the announcement, Barnes & Noble announced a suite of apps to increase the functionality of Nook devices by enabling users to watch movies and TV episodes from Nook Video instantly with a Nook Video app that automatically appears in their lockers this week.

The apps also enable Nook Video's new content on a variety of mobile devices, including iPads. iPhones. Android tablets, Android smartphones and Roku streaming media players.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.