Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud & Virtualization Applications Unified Communications More Topics...
Analyze market trends.
Redefine sales performance.
Microsoft Dynamics CRM

Find out more
World Wide Web
Unlock The Potential In Your People
Average Rating:
Rate this article:  
CEO Marissa Mayer Starts Yahoo
CEO Marissa Mayer Starts Yahoo's Makeover with E-Mail

By Barry Levine
December 11, 2012 2:20PM

    Bookmark and Share
The new Yahoo e-mail has fewer buttons to simplify the experience, it will take a user directly to the inbox after logging in, and Yahoo said the underlying processes have been improved to make writing and reading messages faster. After sending a message, a user returns immediately to the Yahoo e-mail inbox, instead of seeing a "sent" screen, for instance.
 



The Yahoo Makeover is under way. Under the direction of its new CEO, Marissa Mayer, the venerable Internet company introduced on Tuesday a new design for its popular Web service, as well as new or updated mobile Relevant Products/Services e-mail apps Relevant Products/Services. This is the first major product redo since Mayer took over five months ago.

The e-mail redesign applies to all major platforms, including the upgraded Web version, new apps for iPhone/iPod Touch and Windows 8, and an upgraded app for Android.

In a posting Tuesday on the corporate blog, Y! Yodel Anecdotal, Mayer wrote that "you've told us loud and clear that you want fewer distractions when it comes to e-mail," with the ability to quickly login, communicate, and "get on with your day."

'Back to Its Roots'

To accomplish this, Mayer said, the inbox is more intuitive and easier to navigate, with a focus on the messages, and, she added, the look-and-feel across platforms is consistent. The new Web version will roll out to users over the next few days.

In another post on another Yahoo blog, Yahoo Mail Blog, Mail and Messenger General Manager Vivek Sharma wrote that "somewhere along the way, e-mail got a little complex," without making the user more productive. The redesign, Sharma said, is "a step towards bringing e-mail back to its roots" -- fast and easy, and, with mobile devices now ubiquitous, available anywhere.

Sharma said the experience of the revised e-mail on a large screen is "optimized for composing messages and managing your inbox," while, on a smaller screen, it's focused "on providing an experience that lets you easily monitor and triage" your mail.

The new Yahoo e-mail has fewer buttons to simplify the experience, it will take a user directly to the inbox after logging in, and the company said the underlying processes have been improved to make writing and reading messages faster. After sending a message, a user returns immediately to the inbox, instead of seeing a "sent" screen, and mail search now has auto-complete to speed up finding messages or people.

Utilizing Windows Phone 8

Attachments will appear at the top of the message, and photos can readily be added from a digital camera -- or a photo can be taken and sent on a mobile device Relevant Products/Services inside Yahoo Mail. Additionally, Mail will offer a basic photo resizing tool, providing a functionality for which e-mail users have long had to use an external application.

For Windows 8 device owners, the new Yahoo Mail is designed to take advantage of the new OS's built-in features. New messages are shown in Live Tiles on the Start screen, and Yahoo Mail will be usable in either Snapped or Fill View.

Yahoo Mail is the most popular Web-based e-mail in the U.S. and the third worldwide, following Google's Gmail and Microsoft Relevant Products/Services's Hotmail. But Yahoo's e-mail users dropped by 16 percent in the U.S. last month and 7 percent worldwide in October, both compared to a year earlier. Some industry observers have said this could be because of the increased use of texting by younger users, but Google's Gmail grew by 25 percent in the U.S. in November and 20 percent worldwide in October.
 

Tell Us What You Think
Comment:

Name:

John:

Posted: 2012-12-12 @ 10:15am PT
Android app is a disaster, have had to remove it 3 times in 2 days to work properly. Address book won't sync with the phone either anymore.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 World Wide Web
1.   Yahoo Vows 'Not To Screw Up' Tumblr
2.   Outgoing FCC Chair Reflects on Work
3.   Facebook Steadies, Year Post IPO Flop
4.   Lulzsec Hackers Sentenced to Jail
5.   Google Accused of U.K. Tax Trickery


advertisement
3D-Printer Gun Plans Pulled Down3D-Printer Gun Plans Pulled Down
State Department orders removal.
Average Rating:
Yahoo Vows 'Not To Screw Up' TumblrYahoo Vows 'Not To Screw Up' Tumblr
Buys blogging service for $1.1 billion.
Average Rating:
Outgoing FCC Chair Reflects on WorkOutgoing FCC Chair Reflects on Work
Looks forward to 'going off the grid.'
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Enterprise Hardware Spotlight
Dell's Dismal Quarter Shows PC Maker's Challenges
Dell's financial decay worsened during its latest quarter as the company slashed its personal computer prices in response to the growing popularity of smartphones and tablets in the beleaguered industry.
 
U.S. Defense Department Gives iOS 6 Security OK
In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.
 
Cisco Surges After Profit Exceeds Analysts' Estimates
Networking equipment giant Cisco's net income jumped 14 percent in the latest quarter as revenue at all four of its divisions rose for the first time in a year and a half, as tech spending increases.
 

Mobile Enterprise Spotlight
MeeGo-Based Sailfish Mobile OS Launches
Sailfish is sailing. Finland-based start-up Jolla is accepting pre-orders for its first smartphone product, which is also the first to use the Sailfish mobile operating system.
 
What's in Store for Apple's iOS 7?
There's been talk recently that Apple's products are beginning to coast on their glorious past. So, with Apple's big Worldwide Developers Conference opening next month, speculation about iOS 7 is heating up.
 
Google Glass Raises Congressional Privacy Concerns
The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud & Virtualization | Applications | Unified Communications | Mobile Tech | Hardware | Business Intelligence
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2013 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.