Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
World Wide Web
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Researchers Say Facebook Likes Reveal a Lot  About You
Researchers Say Facebook Likes Reveal a Lot About You

By Jennifer LeClaire
March 12, 2013 1:48PM

    Bookmark and Share
Privacy advocate Marc Rotenberg said the study showed it was possible to use the data to infer information about Facebook users that they might not know they were revealing. But he is concerned about the bigger picture: "When you like a page, for example, a lot of the data associated with you, including your friends and other likes, gets transferred."
 



What you "Like" on Facebook could come back to haunt you. Cambridge University researchers have shown they can accurately predict intimate personal attributes based on when you choose to click the Like button.

What types of attributes? Race, age, IQ, sexuality, personality, substance use and political views. These insights are not always apparent to the naked eye. Less than 5 percent of gay users, for example, clicked Like on topics like gay marriage. At the same time, even details like whether a user's parents were separated before adulthood were predictable through the Like button.

"We believe that our results, while based on Facebook Likes, apply to a wider range of online behaviors." said Michal Kosinski, operations director at Cambridge's Psychometric Centre, who conducted the research with his Cambridge colleague David Stillwell and Thore Graepel from Microsoft Research.

Microsoft Responds

The implications for marketers are real. With knowledge of intimate personal details, advertisers can better target Facebook users. But privacy advocates are up in arms about the transparency. Researchers are also concerned.

Stillwell said: "I have used Facebook since 2005, and I will continue to do so. But I might be more careful to use the privacy settings that Facebook provides."

Kosinski said he could "imagine situations in which the same data and technology is used to predict political views or sexual orientation, posing threats to freedom or even life."

And Graepel said, "Consumers rightly expect strong privacy protection to be built into the products and services they use and this research may well serve as a reminder for consumers to take a careful approach to sharing information online, utilizing privacy controls and never sharing content with unfamiliar parties."

Should FTC Step In?

Marc Rotenberg, executive director of the Electronic Privacy Information Center, said the study showed it was possible to use the data to infer information about Facebook users that they might not know they were revealing. But he told us he was still concerned about the bigger picture.

"When you like a page, for example, a lot of the data associated with you, including your friends and other likes, gets transferred. The whole social graph goes to the organization and that's a deeper problem that exists with or without the Cambridge study. This has been a problem pretty much from the start," Rotenberg said.

"We feel it's a violation of the 2011 consent order that Facebook agreed to" with the Federal Trade Commission, Rotenberg said.

"We think at this point it's actually on the FTC to take some action to ensure that the company is complying with the consent order. The FTC has the enforcement authority. They really should act."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 World Wide Web
1.   Tor Internet Privacy Service Breached
2.   Facebook To Force Use of Messenger
3.   OkCupid Experiments with Daters
4.   Zillow-Trulia: Digital Ad Juggernaut
5.   Zillow Buys Trulia for $3.5 Billion


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.