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Facebook Unveils 'Graph Search' To Snoop Your Friends By Adam Dickter January 15, 2013 4:03PM     Early on, Facebook encouraged users to list their favorite shows, movies, bands and other data as part of their profile, but those prompts are not part of the more condensed timeline profile. Graph Search now invites Facebook users to share more of their preferences and tastes.   Related Topics Facebook Graph Search Search Privacy Social Network Top Tech News Latest News What's in Store for Apple's iOS 7? Reality TV's New Stars: Small Biz Soundbars Up the Ante on TV Sound Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Facebook users who like to rely on their friends' recommendations will soon find it easier to peruse the movies they've seen, vacations they've taken and restaurants they frequent with a new search tool. Graph Search will allow a quick scan of photos, statuses, check-ins or likes to put such data at the user's fingertips. It's a way for Facebook to invest all the data it collects from its 1 billion user accounts in an effort to generate additional data in the form of the user inquiries. That information makes it easier to target the user with specialized ads. The information can also be sold to other advertising agencies. Search Your Own Stuff, Too Users can also travel down a virtual Memory Lane by searching their own history of photos, updates and likes (ideal for deleting references to past jobs or relationships). If you like old photos, you can limit the search to pictures before a desired year. Like any other Facebook feature, it has the intended potential to have users spending more time on the site. All users won't have access to Graph Search yet, but they can sign up to be put on a waiting list to try out the Beta version. It won't be available to mobile users yet, and it will only work in English. A limited preview and related videos featuring CEO and founder Mark Zuckerberg and others is available on Facebook's own Facebook page. Facebook already has a search window that allows users to search within the social network for friends as well as conduct a wider search of the web if there are no results on Facebook. Graph Search will eventually replace that search window at the top of the page. But outside search will still be enabled, with an assist from Microsoft 's Bing. Unlike Google or Bing, Graph Search is geared toward "social questions that you wouldn't typically think to ask another search engine," said Keith Peiris, a Facebook product manager, in a video promoting Graphic Search. "There's a lot to be said for taste, like what movie should I go and see, what bands might I like, based on the friends that I have." Phoney Rumor Early on, Facebook encouraged users to list their favorite shows, movies, bands and other data as part of their profile, but those prompts are not part of the more condensed timeline profile. Graphic Search now invites users to share more of their preferences and tastes. Susan Etlinger, an industry analyst at the Altimeter Group, said Facebook's launch of Graph Search was consistent with its history. "They have always put products out carefully in beta to see how the market and users react," Etlinger said. "Sometimes they tweak it and change it and sometimes they kill it or wrap it into other things." The announcement made on Tuesday morning at Facebook's Menlo Park, Calif., headquarters was expected to be something bigger, perhaps the long-awaited launch of a smartphone made and sold by Facebook. The excitement caused a short-term spike in the company's share price, surging past $31 for the first time since its IPO last year. But at the close the stock was at $30.10, down 2.74 percent.   Tell Us What You Think Comment: Name: John: Posted: 2013-01-22 @ 6:11am PT lol Jack and Jill down there Jack: Posted: 2013-01-18 @ 9:00pm PT I agree with Jill... TOTAL invasion of privacy. Of course, if you post something on facebook or like something, fine, you assume people will see it. But to have to worry that everything you ever said or ever did is now searchable in tremendous graphic detail... UGH! I think I'm done!! Jill: Posted: 2013-01-16 @ 9:24am PT Facebook has a big problem - they need to make money. The only way they can make money is by really annoying their users with a non-stop barrage of ads and a total invasion of privacy. This might work in the short-term -- but long-term, they are doomed. Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.  World Wide Web 1.   Facebook Steadies, Year Post IPO Flop 2.   Lulzsec Hackers Sentenced to Jail 3.   Google Accused of U.K. Tax Trickery 4.   Tech, Labor Spar on Immigration 5.   Google Unveils Spotify Rival at I/O 3D-Printer Gun Plans Pulled Down State Department orders removal. Average Rating: Kmart's 'Ship My Pants' Ad Shocks Doody jokes never fail to raise ruckus. Average Rating: Tech, Labor Spar on Immigration Is it reform or diluting the job market? Average Rating:

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Network Security Spotlight

Syrian Electronic Army Hacks Financial Times The Financial Times is the latest victim of the Syrian Electronic Army, a group that supports Syrian President Bashar al-Assad. The U.K.-based newspaper said a blog and its Twitter accounts were hacked.   Patch Tuesday Hyper Focuses on IE 8 Microsoft on Tuesday issued 10 security bulletins that fix 33 vulnerabilities. These updates include MS13-038, which will address the Internet Explorer 8 issue described in Security Advisory 2847140.   Surge of Venture Capital Buoys Tech Security Sector With companies and governments spending billions to repel cyberthreats, a surge of venture capital is pouring into companies developing cybersecurity technologies, the front line of the conflict.

Enterprise Hardware Spotlight

U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.   Cisco Surges After Profit Exceeds Analysts' Estimates Networking equipment giant Cisco's net income jumped 14 percent in the latest quarter as revenue at all four of its divisions rose for the first time in a year and a half, as tech spending increases.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.

Mobile Enterprise Spotlight

What's in Store for Apple's iOS 7? There's been talk recently that Apple's products are beginning to coast on their glorious past. So, with Apple's big Worldwide Developers Conference opening next month, speculation about iOS 7 is heating up.   Google Glass Raises Congressional Privacy Concerns The buzz around Google Glass continues, but it's not all good. Some in Congress have questions. "We are curious whether this new technology could infringe on the privacy of average Americans," their letter to Google says.   Windows Phone Now No. 3 in Market, BlackBerry No. 4 Has Microsoft Phone moved into a coveted though distant third place for smartphone platforms behind Google's Android and Apple's iOS? A new report says yes, while BlackBerry has slipped to No. 4.

Enterprise Technology Spotlight

U.S. Could Use Cyberattack on Syrian Air Defenses The Pentagon has cyberattack capabilities that allow the U.S. military to help blind Syrian air defenses without firing a shot -- abilities central to a debate over whether to intervene in the 2-year-old civil war.   HP and SAP Team To Advance HANA Database Technology The two tech leaders are working on a system that SAP says could fundamentally change the database market. HANA is SAP's technology that keeps data in-memory, for super fast processing.   Cloud Computing Gains Another Competitor with Google Amazon Web Services and Microsoft Azure now have a full-on rival in Google, with its I/O announcement that it is opening its hosted Compute Engine environment for virtual machines to all comers.

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