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You are here: Home / Mobile Tech / Sony Beats Apple To Next-Gen Watch
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Ahead of Apple, Sony Introduces Next-Gen Smart Watch
Ahead of Apple, Sony Introduces Next-Gen Smart Watch
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
25
2013


While the world still waits for Apple to claim its stake in the smartwatch field, Sony is rolling out its second edition, the SmartWatch 2. The device serves as a second screen for an Android smartphone and serves as a multi-function watch, notifier, Android app interface and phone remote control. Sony cites app expandability and personalization as a key differentiator.

In brief, SmartWatch 2 lets you handle your calls by a touch of your wrist, take a photo remotely from your SmartWatch, using a smart camera app, and control your presentations remotely using Presentation Pal. If you are taking a run or riding a bike, you can select a mapping app to check your route with a quick glance at your wrist.

You can also read previously downloaded e-mails when not connected to your phone or use lifestyle apps like Runtastic to map and instantly track your fitness activities on the go. Finally, the wearable device lets you adjust the tracks and volume on your music player, without ever taking your phone from your pocket.

Sony's Third Try

In its announcement, Sony boasted that it's the leader in the smartwatch segment since it introduced its first product in 2007. Of course, that product hardly took off. And even new devices are not guaranteed success. Nevertheless, Sony is bullish on its third generation smartwatch.

"The future of wearable devices is incredibly bright with analyst research predicting 41 million 'smart' watches will be sold by 2016," says Stefan K. Persson, head of Companion Products at Sony Mobile Communications. "We have over 200 unique apps dedicated for Sony SmartWatch with over one million downloads to date and we are continuing to work with our strong developer network to deliver ever more compelling smartwatch experiences."

SmartWatch 2 offers Near Field Communications (NFC) connectivity for one-touch pairing, and a range of technologies including higher resolution, better visibility even in sunlight, longer battery stamina, more intuitive interface, and standalone watch functionality.

Voice Commands Needed

But Roger Entner, a wireless analyst at Recon Analytics, isn't convinced the market is quite ready for smartwatches, at least not in their current form. He told us device makers can't approach smartwatches the same way they approach smartphones.

"If you do a smartwatch you have to do it like a voice-centric device with voice recognition. Then it might be able to work. A stamp-sized screen with fonts that we can't read doesn't work well. Even if we can read it we only get two words on the screen? It's not going to happen," Entner said.

"Let's step back and think about this. Do you have small enough fingers to push icons on a smartwatch? Or does it come with a stylus? And since the phone is so small is it a foldable stylus? To make a smartwatch work you have to rethink the problem. You can't just make it smaller and hotter."

Tell Us What You Think
Comment:

Name:

Raymond:

Posted: 2013-07-04 @ 5:56pm PT
It's a hot looking watch.

BetterDesign:

Posted: 2013-06-26 @ 1:03pm PT
Casio calculators/database watches have been around since the early eighties.
http://www.casio.com/products/Watches/Databank/

Who says that a watch needs touch interface? 16 keys are much less confusing.

Who says that a watch need to replace a full display? two or three lines are more than enough feedback for tons of functions; and it is ridiculous to think that a 4" or 5" phone display is a comfortable display for writing emails or watching movies.

As long as the phone can interface with a proper display (could be a wearable GoogleGlass), it is good enough and does not need voice (i.e. noise that can be intercepted).

Maybe it is time to get some SmartDesign back into technology products, rather than following the pack on the absurd race for the one device that has to do it all.

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