Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Microsoft/Windows
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Microsoft Woos Retailers with End-to-End, Profit-Boosting Apps

Microsoft Woos Retailers with End-to-End, Profit-Boosting Apps
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The Redmond-based software giant made a big splash recently in New York at the National Retail Federation Expo, introducing Microsoft Dynamics for Retail and other Microsoft solutions for the retail industry. Used together, Microsoft says these technologies can help retailers boost efficiency and profitability from headquarters to the store floor.
 


Microsoft is working hard to meet the demands of retailers, from the largest global chains down to local retail stores and SMBs, offering a host of enterprise tools that equip businesses to implement effective customer-centric strategies. Indeed, Microsoft is promising that its enterprise solutions can help retailers increase their efficiency, empower their employees, optimize operations, and also take advantage of consumer insights.

While those are big promises, Microsoft says it has a unique perspective on retail solutions, given its own experience with various aspects of the supply chain. That perspective could pay off for retailers, and, for Microsoft's bottom line.

Tracy Issel, general manager of Microsoft's Worldwide Retail Sector, rightly points out: "With our position as a consumer goods company and a retailer, we are uniquely able to help retailers create a connected shopping experience for their customers across multiple channels and touch points, whether it's at home, in the store, or on the go."

Of course, many other technology developers could also claim similar expertise, but Microsoft remains steadfast in its position.

Optimizing Retail Operations

Simply put, Microsoft wants retailers to know that, "Microsoft gets retailers." And, Microsoft understands all too well that technology budgets are still tight. The software giant knows retailers need to keep costs down while also driving competitive differentiation up and meeting customer expectations. And, Microsoft sees it's getting tougher for retailers to attract and retain customers at a profit.

Part of Microsoft's answer to all these challenges is software that can handle Big Data. We're talking about large-scale enterprise applications that can help retailers turn metrics into meaningful insights that could drive efficiencies, boost revenue and increase customer loyalty.

In fact, Microsoft has several technology solutions, including its SQL Server, Windows Server, and Windows Azure platform. These technologies help retailers address Big Data questions by analyzing and delivering data to decision-makers so they can respond to customer demands more quickly.

Retail Customer Success

Microsoft points to Royal Caribbean International as an example of a company using its solutions in this way. Management for the international cruise line says it was was able to realize significant efficiencies with SQL Server, Windows Server and the Windows Embedded platform by optimizing and streamlining operations on its Oasis-class ships, the largest in the world.

With 2,700 staterooms, 6,400 passengers and 2,300 employees, Royal Caribbean implemented an intelligent system to streamline the flow of data across vital information and processes at every level of the ships. Crew members can now use that data to ensure food safety and quality, respond quickly to service requests, and develop personalized promotions and service offerings to cater to passengers' individual needs.

Retail Customer Success

Meanwhile, the recently introduced Microsoft Dynamics for Retail enterprise applications are helping other retailers stay connected and deliver a complete shopping experience through end-to-end, search-based e-commerce, next generation point of service, and an omnichannel engine.

Edwin Watts Golf and Lotus F1, the world renowned car maker, are two companies using the new Microsoft applications. Both companies have been looking to reduce costs and improve efficiency with an integrated Microsoft Dynamics solution. While different in many ways, both companies find they need to adapt and evolve to better serve today's customers, in a digital world that's increasingly complex and interconnected.

"At Microsoft, we are committed to providing a strong consumer experience through each and every product offering available," Issel said. "We are strong in the retail industry because our technologies serve an end-to-end purpose from the headquarters to the stock room to the store floor."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Microsoft/Windows
1.   Price Wars Hitting Laptop Market?
2.   Office 365 Tailored for Attorneys
3.   Plan Your Move from Windows 7 Now
4.   Microsoft Patch Tuesday Stars IE
5.   Surface Pro Ads Aim at MacBook Pro


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Plan Your Move from Windows 7 Now
But don't rush to deploy Windows 8.
Average Rating:
Dynamics CRM Online Extends Reach
Now available in 17 more countries.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.