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Google Glass Goes on Sale, But Only One Day: April 15
Google Glass Goes on Sale, But Only One Day: April 15

By Jennifer LeClaire
April 11, 2014 10:13AM

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Google is offering its Google Glass wearables to U.S. consumers for one day only -- April 15. But with Google Glass priced at $1,500 per pair, will people bite? There will probably be a rush of curious buyers, but analyst Greg Sterling says that Google Glass is still a fairly "geeky" product that the majority of U.S. adults are not currently interested in.
 



If you’ve always wanted your own pair of Google Glass wearables but were stalled, stymied and otherwise prevented from the glory of Glass because you weren’t a United States-based developer, tax-day could be your lucky day. Google is making Glass available to the masses on April 15 so more people can officially attain to Explorer status.

That’s right, Google Glass is on sale to anyone and everyone in the U.S. April 15 and only April 15. Of course, that may not be your only obstacle. The price tag is still steep at $1,500 per pair. But, hey, maybe you can pool resources with your friends and share a pair.

“Over the past several months, we’ve been trying out different ways to expand the Explorer program,” Google wrote on its Google Plus page. “Some of you signed up at Google I/O, some told us what you would do #ifihadglass, some were referred by a friend, some joined through their school or university.”

How to Get Glass Now

Google said its Explorers are moms, bakers, surgeons and rockers. The company said each of its Explorers have delivered new perspectives that are ultimately helping make Glass better. Still, Google keeps getting requests from people who want to be Explorers but haven’t found the open door.

In a move to get more feedback, Google decided to open some spots in the Glass Explorer program. Essentially, any adult in the U.S. can become an Explorer. Here’s how it works: Just visit the Google.com/glass/start/how-to-get-one/ and pay your $1,500, plus tax. As a bonus, you’ll get your choice of shades or frames.

Google didn’t completely open up the floodgates. You need to be at least 18 years old. You need a U.S. shipping address. And the number of spots is still limited, though Google didn’t spill how many spots were ultimately available.

Creating Urgency

You would think there would be dancing in the streets, but many commenters on the Google Plus post are still complaining about the price. Matt Conn, for one, wrote: “Still $1500?! You're kidding me right -- Sony and Facebook are making major moves, Apple is right around the corner, and you're not making this a loss leader? Wisen up Google -- drop it to sub 1K at least.”

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the expanded Google Glass Explorer Program. He told us Google is trying to generate broader interest and adoption of Glass by making it available to anyone who wants it but paradoxically limiting availability to a single day -- to create urgency and scarcity.

“It will really be a test of demand,” Sterling said. “I suspect there will be a rush but Glass remains a ‘geeky’ product that the majority of U.S. adults are not currently interested in," he said.
 

Tell Us What You Think
Comment:

Name:

Tav-El:

Posted: 2014-04-15 @ 12:41pm PT
They're using the day to clear inventory. A "new" product will become available to the public at a later date, with a dramatically lower price.

Sue S:

Posted: 2014-04-12 @ 10:35am PT
I think they'll sell out in minutes just because people are curious and plenty of early adopter types will be willing to fork out the $1500.

jnffarrell1:

Posted: 2014-04-12 @ 12:53am PT
Developers of Apps have support packages for writing software that supports collaboration and oversight on tasks that must happen in real time. There is no better way to coordinate than by looking at and talking about the same scene supported by relevant info on call by those performing the task.

Two, four or even more Glass devices are needed to test prototype Glass Apps. Expect at least another 10,000 Glass sold at $1500 each.

Craig Smith:

Posted: 2014-04-11 @ 11:16am PT
Wearing Google glasses can lead to facial contusions and abrasions.
Just try wearing them in front of me....



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