News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Microsoft/Windows / BBM Branches into Twitter Territory
Next Generation Data Center Is Here!
BBM Branches into Twitter Territory with Channels Feature
BBM Branches into Twitter Territory with Channels Feature
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
27
2013



BlackBerry is trying to build on the popularity of its free BlackBerry Messenger app. On Wednesday, the struggling mobile device maker announced it is launching a new mobile social network called BBM Channels.

Each channel is a page of messages and updates that connect to a given BlackBerry ID, a one-to-many broadcasting format that is being compared to Twitter. Messages can be up to 400 characters, and can be limited to one's BBM contacts or opened to other users. Comments can be limited or subject to approval, and chats with non-contacts can be turned off.

In its rollout, the BBM Channels service is targeted primarily at businesses, even though many of the millions of users that downloaded BBM Messenger obviously were not representing businesses. Business channels can promote their existence through sponsored posts, invites, QR codes in ads, or BlackBerry's own index of featured channels. Businesses can employ BlackBerry analytics to measure user responses, and a BlackBerry Social Media Console service is available to integrate BBM Channels campaigns with the large social networks, such as Twitter or Facebook.

How Positioned?

Ramon Llamas, research analyst at industry research firm IDC, described the new service as "interesting" but raising questions. He noted that many consumers are fans of businesses, so the service will be B2C as well as B2B, even though it is oriented toward businesses.

A key question about the new service, he said, is "how BlackBerry is going to position this," such as whether it will treated as an actual social service between individuals and businesses, or primarily a business-driven service that includes individuals in its audience. A related question is how it will differ from other social networks, such as Twitter, and whether there is sufficient added value so that users and businesses will participate in Channels in addition to Twitter, Facebook and other venues.

Finally, Llamas pointed out, there's the eternal question of "how will they make money?" The assumption, he said, "is that they'll charge companies" for at least some levels of the service.

iOS and Android Versions

BlackBerry said it is in discussion with smartphone makers in emerging markets to have the service pre-installed on those phones. The first release of BBM Channels is targeted at BlackBerry 10 and a few older BlackBerry phones, and versions for iOS and Android are expected soon. A Web version is already available for any user with a BlackBerry ID e-mail address.

BBM Channels is the latest in a series of steps by the company to turn itself around. Earlier this week, three senior executives left the company, including the chief financial officer. Several weeks ago, CEO Thorsten Heins was replaced by interim CEO John Chen.

Earlier this month, BlackBerry released a version of BBM for Apple's iPad and iPod. In October, a version of BBM was released for Android devices and the iPhone, which resulted in about 10 million downloads of the free app within 24 hours.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN MICROSOFT/WINDOWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.