Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Apple/Mac
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Can Locationary Cure Apple
Can Locationary Cure Apple's Map Woes?

By Jennifer LeClaire
July 19, 2013 1:53PM

    Bookmark and Share
When Apple Maps debuted as part of iOS 6, it fell into the product launch disaster category. It was so embarrassing for the company that it led to an executive shakeup. Only time will tell if the Locationary acquisition will help Apple solve its mapping problems.
 



Apple has struggled to get its mapping software on the right track after an embarrassing debut and plenty of consumer backlash. The iPhone-maker has acquired Locationary for an undisclosed amount as part of the fix.

Locationary provides mobile and web solutions to manage disparate profile information about local businesses. The cloud-based local data management system offers data updates from a global community, business owners and other publishers.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," Apple spokesman Steve Dowling told AllThingsD in confirming the deal.

The question is, will Locationary cure what ails Apple Maps? Over the last few years, Apple has acquired several companies to beef up its maps software, including Poly9, C3 Technologies and Placebase but so far mapping parity with Google has eluded the tech giant.

Tech and Personnel Wins

For an analysis of the latest Apple acquisition, we turned to Greg Sterling, principal analyst at Sterling Market Intelligence. He told us this acquisition is clearly about doing a better job with location data and related content. But it may be also be about something more.

"The probably also signifies that Locationary wasn't getting the kind of traction in the market it had hoped. The original Locationary idea was for a data warehouse of sorts to house, clean, enhance and then syndicate local business information," Sterling said.

"Apple will likely dispense with most of those functions and use the company's technology and expertise to improve and enhance its own mapping product. My guess is that this acquisition is equally about getting the personnel and the technology."

Buggy and Poor-Performing

When Apple bought Placebase in 2009, rumors started speculating that the company would replace Google Maps on the iPhone. But when Apple Maps debuted as part of iOS 6 about three years later it fell into the product launch disaster category. In fact, it was so embarrassing for the company that it led to an executive shakeup.

The Wall Street Journal reported drama around Scott Forstall, the former iOS chief, in Oct. 2013. The Journal said Apple CEO Tim Cook wanted Forstall to sign an official apology letter to customers for the poor navigation and quality of Apple Maps and he refused.

"The buggy and poor-performing Maps app, which displaced Google Maps as part of the iOS 6 launch, has been a black eye for Apple," Mark Moskowitz, an analyst at JPMorgan Chase & Co., wrote in a research report. Forstall left Apple in the Oct. 2012 shakeup. It was Cook who worked to clean up the mess.

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook wrote in his apology letter to consumers last year. Only time will tell if the Locationary acquisition will help Apple solve its mapping problems.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   Is Apple Dumping iPhones on eBay?
2.   Apple Seeks an 'iCup Technician'
3.   Apple Expands CarPlay System
4.   Apple Updates Mavericks, iOS 7
5.   Apple Cuts Prices of iPod Touch


advertisement
Apple Updates Mavericks, iOS 7
Another failed attempt by Apple?
Average Rating:
Summer of Silicon Valley's Interns
Good pay, perks, and a future career.
Average Rating:
Is Apple Dumping iPhones on eBay?
Factory Certified sells refurb handsets.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.