Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Apple/Mac
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Nokia
Nokia 'Here' Brings Map Technology to Smartphone Masses

By Jennifer LeClaire
November 16, 2012 1:59PM

    Bookmark and Share
"Establishing a new brand is the right move for Nokia in the map and location business," said analyst Crawford Del Prete. "Nokia's assets in this space are world class. We believe mapping and location will be increasingly important to developing next-generation devices and services across a wide array of segments."
 



Nokia just took the lid off Here, software that offers maps and location experiences across multiple screens and operating systems. Formerly known as Nokia Maps, Here paves the way for the handset maker to push its location and mapping services beyond Nokia devices.

For starters, Nokia is launching a maps application for iOS under the Here brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation and public transport directions. The application will be available for free download from Apple's App Store in the coming weeks.

"People want great maps, and with Here we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Nokia President and CEO Stephen Elop. "Additionally, with Here we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia."

Android, Mozilla Next

Nokia also announced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of Here maps for the new Firefox OS next year. Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a Here SDK for Android OEMs in early 2013.

As part of its Here plans, Nokia acquired Earthmine. Earthmine develops reality capture and processing technologies that will become integral parts of Here's 3D mapmaking capabilities. Nokia expects the transaction to close by the end of 2012.

Nokia also introduced new technology called LiveSight, which is based on a 3D map of the world. LiveSight offers an augmented reality experience using a phone's camera viewfinder. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.

"Establishing a new brand is the right move for Nokia in the map and location business," said Crawford Del Prete, executive vice president and head of worldwide research at IDC. "Nokia's assets in this space are world class. We believe mapping and location will be increasingly important to developing next-generation devices and services across a wide array of segments."

Nokia's Evolution

Avi Greengart, an analyst at Current Analysis who just wrote a White Paper on Here, told us Nokia is working to broaden the reach -- and potentially better monetize -- its mapping assets at a time when it's struggling to sell smartphones.

"Nokia has previously licensed the Navteq data it acquired, but hadn't tried to create a platform where consumers could go in on different mobile platforms, access and use the data, and potentially sync information across those platforms for use in a broader way," Greengart said. "Now, Nokia is doing that."

On one hand, Greengart said, the move is long overdue. On the other hand, he added, if Nokia's handsets don't succeed, the company may turn into a mapping and intellectual property firm. Although device sales are plunging, even on the feature phone side in emerging markets, Nokia's licensing business has been profitable.

"Nokia can't just hold these assets and use them as a proprietary way of making its phones better, because people aren't buying the phones," Greengart said. "So they have to make money outside their own phones."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Apple/Mac
1.   Is Apple Dumping iPhones on eBay?
2.   Apple Seeks an 'iCup Technician'
3.   Apple Expands CarPlay System
4.   Apple Updates Mavericks, iOS 7
5.   Apple Cuts Prices of iPod Touch


advertisement
Apple Updates Mavericks, iOS 7
Another failed attempt by Apple?
Average Rating:
Summer of Silicon Valley's Interns
Good pay, perks, and a future career.
Average Rating:
Is Apple Dumping iPhones on eBay?
Factory Certified sells refurb handsets.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Another Month, Another IE-Focused Patch Tuesday
Microsoft rolled out 59 vulnerabilities for Internet Explorer in June. But the IE-patching party is not over yet. Redmond published six new security bulletins on Tuesday; two, critical; three, important.
 
Russian Arrested in Hacking Case Filed in Seattle
The U.S. Secret Service has arrested a Russian man who is accused of hacking store computers to steal thousands of credit card numbers, charging him with bank fraud, identity theft and more.
 
More Than Half of Networks Not Ready for Internet of Things
Most enterprises are prepared for the IoT and see its business potential. But the reality is that there may not be enough network capacity to handle the increased demand in connected devices.
 

Enterprise Hardware Spotlight
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.