Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Digital Life
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Ouya Android-Based Video Game Console Wins VC
Ouya Android-Based Video Game Console Wins VC

By Jennifer LeClaire
May 9, 2013 10:50AM

    Bookmark and Share
"The business model may also be difficult to execute. Ouya talks about offering free content and getting gamers to pay for transactions," said analyst Billy Pidgeon of the Ouya Android-based game console. "That type of business model doesn't usually work unless there's a large user base. It may be difficult to get a significant enough user base."
 



If you haven't yet heard of Ouya, you will soon. It's not exactly in the same league with Sony, Nintendo or Microsoft, but it's playing in the same space -- and now it's got some significant funding behind it.

Ouya is all about playing video games on the TV, and its Android-based console promises to bring the most creative games back to the television set by allowing developers to build games for the big screen. Ouya's model: Every game is free to try. And it's turning some heads.

Ouya just raised $15 million in funding from new investors. Kleiner Perkins Caufield & Byers, the same firm that originally backed Electronic Arts, led the round. Mayfield Fund, Nvidia, Shasta Ventures and Occam Partners are also investors.

Delayed Launch

"So, what does this mean for you?" asked Julie Uhrman, founder and CEO of Ouya, in a blog post. "It means we've got additional resources to make Ouya everything it can be. It means that we can increase production to meet our demand and continue to support game developers who are building innovative and exclusive games for Ouya."

Ouya has been shipping its early backers video game console units as it gears up for the official launch in June. Uhrman said the demand from gamers and retailers alike has exceeded the company's expectations. That led to a decision to push back the launch date by three weeks to manufacture more units.

"Our official launch date will be June 25th. This change in ship date does not affect backer shipments," she wrote. "We're still on track to have units shipped to our early backers -- from both Kickstarter and Ouya.tv preorders before the end of May."

No Xbox Competition

We caught up with Billy Pidgeon, an independent video game analyst, to get his thoughts on Ouya. He told us the video game console is alternative and new but he's not bullish on the company's prospects for carving out a significant niche in the marketplace in the near-term.

"Someone who wanted an Xbox isn't going to get the Ouya instead. It's not a replacement product, it's an expansion product -- and it is pretty new, so it's going to take a bit of marketing to get it out there," Pidgeon said.

"The business model may also be difficult to execute. Ouya talks about offering free content and getting gamers to pay for transactions. That type of business model doesn't usually work unless there's a large user base. It may be difficult to get a significant enough user base to support sufficient revenue. Otherwise, they are going to have a hard time getting a business going."
 

Tell Us What You Think
Comment:

Name:





 Digital Life
1.   T-Mobile Calls 'BS' on AT&T Promo
2.   Win Phone 8.1 Update Already on Way
3.   Samsung Postpones Tizen Phone
4.   Verizon Throttling Data Speeds
5.   Civil War Battle Sites Get Mobile App


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.