News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / World Wide Web / Google Adds 'Do Not Track' to Chrome
Gartner's #1 for endpoint backup
Google Adds 'Do Not Track' Capabilities to Chrome
Google Adds 'Do Not Track' Capabilities to Chrome
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
07
2012



Google has finally followed through on "do not track," or DNT, promises for its Chrome browser. The browser-maker just added built-in DNT capabilities to its latest developer's build.

As the name suggests, DNT capabilities mean Web browser users can decide whether or not they want to allow Web sites to track personal information. It blocks advertisers and Web sites from collecting personal information that is typically used to target ads or otherwise learn more about their surfing habits. That's the theory.

Ami Fischman, a software engineer at Google, said that build offers an option to send a "do not track" request to Web sites and Web services. "The effectiveness of such requests is dependent on how Web sites and services respond," he wrote in a blog post, "so Google is working with others on a common way to respond to these requests in the future."

Advertisers Hate It

Google is well behind the DNT curve. Microsoft announced it would implement DNT in Internet Explorer 10. IE 9 already has DNT preferences, as does Firefox 4 and Safari 5.1. Noteworthy is the fact that Web sites are not obligated to obey the signals that DNT preferences send.

DNT is not popular with advertisers. In October, More than three-dozen Association of National Advertiser board members, including folks from IBM, Intel, GM and Proctor & Gamble, signed an open letter to Microsoft CEO Steve Ballmer voicing their concerns about Microsoft's plans to ship Internet Explorer 10 with the DNT feature turned on by default.

The letter emphatically stated that Redmond's decision would "undercut the effectiveness of our members' advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports. This result will harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

Longer Battery Life?

With the new Chrome stable release, Google is also making other changes. Fischman said Google recent enabled GPU-accelerated decoding for Chrome on Windows.

"Dedicated graphics chips draw far less power than a computer's CPU, so using GPU-accelerated video decoding while watching videos can increase battery life significantly," he said.

In Google's internal tests, the battery lasted 25 percent longer when GPU-accelerated video decoding was enabled. In theory, that means Chrome users on Windows will experience longer battery life.

"You'll also find it much easier to view and control any Web site's permissions for capabilities such as geolocation, pop-ups, and camera/microphone access," Fischman said. "This saves you from having to dig through settings pages to find these permissions. Now, simply click on the page/lock icon next to a Web site's address in the omnibox to see a list of permissions and tweak them as you wish."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.