Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Apple/Mac
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Apple Envisions Ads To Fit Your Mood
Apple Envisions Ads To Fit Your Mood

By Adam Dickter
January 23, 2014 11:01AM

    Bookmark and Share
Using the new mood-sensing technology envisioned by Apple, smartphones and wearables can become our "sixth sense." If Apple's idea takes hold, smartphones will increasingly be able to judge or predict our actions and serve up relevant content or advertising to match our personal everyday lifestyles, said analyst Neil Mawston.
 



In the Oscar-nominated movie "Her," a man in the not-too-distant future becomes intimately involved with an operating system that eventually gets to know him better than he knows himself.

Apple seems to be envisioning that type of digital-human relationship as it evidently explores a way to detect device-users' moods, and then send them tailor-made ads. A recent patent application discusses detection of moods based on blood pressure and heart rate or via facial recognition.

Would A Movie Cheer You Up?

Bored? Perhaps some suggestions from Netflix. Feeling romantic? How about sending flowers to your paramour? Lonely? Maybe an invitation to check out eHarmony or Match.com will help.

It's unclear, and perhaps unsettling to consider, what type of messages advertisers might tailor for people detected as angry or annoyed.

But Apple's application filed Jan. 23, first reported on by AppleInsider, comes as tech giants are looking for new ways to use personal information to show users the most relevant ads.

Companies like Google are already using location data and search history, and Google Glass can track what you're doing in real time. Facebook judges from likes and keywords in user profiles and status updates. Microsoft's Kinect sensor for its Xbox gaming platform can also collect data about users and read facial expressions. And smart appliances can track our laundry and eating habits and preferences.

Apple claims the technology it hopes to patent "analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user."

Neil Mawston, executive director of the global wireless practice at Strategy Analytics, told us this technology is a natural progression. "Contextual computing is in the very early phase of development today," he said.

A Sixth Sense

"Smartphones and wearables will eventually become our 'sixth sense.' Smartphones will increasingly be able to judge or predict our actions and serve up relevant content or adverts to match our personal everyday lifestyles," Mawston said.

He cited Google Now as an early example of predictive, contextual computing. "[It] senses or guesses intelligently what you are looking for and serves up an instant answer or choice," Mawston added. "Apple’s patent-filing for mood-based content is probably several years away from mass-market take-off, but it does give us a sneaky peek into the future."

The mood-sensor technology could be particularly useful to Apple if, as expected, it develops a so-called iWatch, which could easily be able to detect pulse, perspiration and blood pressure information, ostensibly for exercise-related applications.

The patent application argues that the new technology will be a step up over systems that rely on only a general understanding of the user state of mind which "can lead to periods of time where the targeted content delivery is misaligned, thereby resulting in decreased satisfaction for both the content provider and the content receiver."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Apple/Mac
1.   MacBook Pros Get Update, Price Cut
2.   U.S. Firms Fish for Growth Overseas
3.   Will Next OS X Bring New Apple Grief?
4.   Apple and Samsung Feel the Heat
5.   Apple Faces Suit Over Work Breaks


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
U.S. Firms Fish for Growth Overseas
Tech trendsetters are going abroad.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
Android 'Fake ID' Puts Millions of Users at Risk
Having this fake ID is nothing to brag about, even if you are a minor. The “Fake ID” Android flaw drops malware into smartphone apps. It can steal credit card data and even take over your device.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.