News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
You are here: Home / Personal Tech / Can Instagram Ruin Your Appetite?
DDoS Protection Powered By Verisign
Can Instagram Really Ruin Your Appetite?
Can Instagram Really Ruin Your Appetite?
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
08
2013


In a wireless, connected world many of us eat with smartphones in one of our hands and forks in the other. But that may have an unintended affect, according to a Brigham Young University (BYU) research study.

The study suggests Instagrammers may want to stop taking so many pictures of their food because it could make it less enjoyable to eat. Indeed, research points to proof that your obsession with taking pictures of every meal and sharing it with the foodie masses on Instagram or Pinterest may be ruining your appetite by making you feel like you’ve already experienced eating that food.

“In a way, you’re becoming tired of that taste without even eating the food,” said study coauthor and BYU professor Ryan Elder. “It’s sensory boredom -- you’ve kind of moved on. You don’t want that taste experience anymore.”

Social Media Satiation

And here’s the flipside: If you’re on Instagram all day looking at all of the salads your friends post, you’re probably not going to enjoy your next salad quite as much.

That’s because the over-exposure to food imagery increases people’s satiation, according to Elder and coauthor Jeff Larson, both marketing professors in BYU’s Marriott School of Management. Satiation is defined as the drop in enjoyment with repeated consumption. Or, in other words, the fifth bite of cake or the fourth hour of playing a video game are both less enjoyable than the first.

To reveal this food-photo phenomenon, Larson and Elder recruited 232 people to look at and rate pictures of food. In one of their studies, half of the participants viewed 60 pictures of sweet foods like cake, truffles and chocolates, while the other half looked at 60 pictures of salty foods such as chips, pretzels and French fries.

After rating each picture based on how appetizing that food appeared, each participant finished the experiment by eating peanuts, a salty food. Participants then rated how much they enjoyed eating the peanuts.

In the end, the people who had looked at the salty foods ended up enjoying the peanuts less, even though they never looked at peanuts, just at other salty foods. The researchers say the subjects satiated on the specific sensory experience of saltiness.

The Instagram Dieting Effect

“If you want to enjoy your food consumption experience, avoid looking at too many pictures of food,” Larson said. “Even I felt a little sick to my stomach during the study after looking at all the sweet pictures we had.”

Then again, Larson said, if you have a weakness for a certain unhealthy food, say, chocolate, and want to prevent yourself from enjoying it, you may want to look at more pictures of that food. The authors said the effect is strongest the more pictures you view. So, if you’ve only got a few friends who post food pics on your social media feed, you’re probably OK to keep following them.

“You do have to look at a decent number of pictures to get these effects,” Elder said. “It’s not like if you look at something two or three times you’ll get that satiated effect.”

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN PERSONAL TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
iPhone 6 May Do NFC-Based Mobile Payments
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.